Women’s Football Awards announce headline sponsor ahead of next month’s star-studded London ceremony

The Women’s Football Awards have announced global fashion powerhouse Shein as the headline partner for next month’s ceremony. 

The 2025 event will be co-hosted by BBC broadcaster Gabby Logan, Sky Sports pundit and Liverpool legend Jamie Carragher, and former Lioness star Eni Aluko on May 1. 

Now recognised as the biggest awards ceremony in the women’s football calendar, the Women’s Football Awards brings together stars from the sport as well as those from entertainment. 

This year, top clubs including Chelsea, Arsenal, Manchester United, and Manchester City Women are in contention for Club of the Year, while Bunny Shaw, Ella Toone, Grace Clinton, Frida Maanum, and Vivianne Miedema are strong contenders in the Player of the Year category. 

‘We are incredibly proud to continue our partnership as the founding partner of the Women’s Football Awards for a third year,’ said Shihong Liu, Director of Europe Markets at SHEIN.

‘We are committed to supporting women’s empowerment initiatives, and this event is a perfect platform to celebrate the incredible women who are shaping the world of sport.’

Last year, City striker Shaw was named player of the year at the star-studded event in London, England players Mary Earps, Georgia Stanway and Maya Le Tissier were also recognised.

Shaw, who also won the Football Writers’, enjoyed an outstanding season with 21 goals in 18 games.

Lionesses’ and Manchester United goalkeeper Earps won the World Cup hero award following an impressive tournament in Australia and New Zealand in 2023.

Her England team-mate Stanway picked up the international player of the year after winning a second successive league title with Bayern Munich. Meanwhile, former England international Alex Scott was voted broadcaster of the year while England boss Sarina Wiegman was named manager of the year.