Why celebrity-owned beauty item is flying off shelves in Australia: ‘Best product on the market’

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Australian women are raving about an ‘amazing’ hair serum – saying they are seeing incredible results within just weeks of using the best-selling item.

TYPEBEA, a haircare brand co-founded by pop star Rita Ora and Aussie beauty entrepreneur Anna Lahey, has shaken up the haircare industry thanks to its high performance product range, but it’s the G1 Overnight Boosting Peptide hair serum that has left shoppers particularly impressed. 

The leave-in serum aims to support hair growth at the scalp, with customers calling it ‘the best decision’ they have ever made for their hair. 

Daily Mail Australia readers can try the coveted product for less with an exclusive 20 per cent off the entire TYPEBEA range by using the discount code DAILYMAIL20 via the website. 

Many shoppers have reported seeing ‘less shedding’ and ‘visible growth’ after using the lightweight, non-greasy serum and it is convenient to use both overnight or as part of your daily routine. 

The dermatologically tested formula is designed to leave hair feeling nourished without adding oil or frizz, making it suitable for use on clean, dirty, dry or wet hair.

The pH balanced serum contains the key ingredient Baicapil, a clinically studied peptide blend of soy and wheat sprouts, known for its nourishing properties. 

The serum is free from parabens, silicones and sulphates, making it suitable for all hair types.

The hero product, which costs $80 for 100mL or $20 for the travel size, is formulated to promote healthy hair by rejuvenating the follicle and supporting strands from the roots up. 

Happy shoppers have been sharing five-star reviews alongside before-and-after pictures – after the serum helped improve the appearance of their hair.

‘Absolutely world class scalp serum. This product goes on like water and absorbs really quickly. I love the smell and ease of use, but best part is definitely the results,’ one raved.

‘This hair serum has truly transformed my hair. Ever since a bleaching mishap back in 2020, I’ve struggled to grow my hair… Many friends and family have noticed the remarkable change in my hair and have been eager to know my secret. This serum has become a non-negotiable part of my hair care routine, and I couldn’t be happier with the results,’ another added.

A third shared: ‘This product is the BEST. The amount of growth in only 10 weeks is unbelievable. It’s also made my hair so soft and shiny. Best product on the market.’ 

‘Love it. Using it for one month and you can definitely see and feel the difference,’ another added.

The G1 Overnight Boosting Peptide scalp serum is part of the brand’s bestselling four-product hero haircare range, which includes the G2 Strength and Length shampoo, the G3 Strength and Length conditioner and the G4 Hydra Gloss treatment mask. 

Customers can purchase all four products individually or as part of a bundle and shoppers have raved about using the products together.  

Rita Ora and Vida Glow founder Anna Lahey teamed up to launch TYPEBEA into the Australian, UK and US haircare market in April 2024 – after three years in the making.

The business partners came up with the idea based on their own hair struggles – Anna experienced extreme hair loss, while Rita dealt with damage from years of colouring, cutting, and constantly styling her hair. 

‘My hair has been through so many journeys over the years and I got to the point where I thought my hair was beyond repair,’ Rita said.

‘When I met Anna, I fell in love with the idea of creating something that could restore not just the health of my hair but for other people too who have gone through their own stages of hair health. 

‘The confidence I’m finally starting to feel about my hair now is something I want everyone to experience.’

Using Anna’s decade of experience in formulating science-backed beauty products, the pair have worked tirelessly on a range that is clinically proven to promote the appearance of healthy hair.

‘TYPEBEA has been such a passion project for both Rita and I, and we were committed to doing things differently,’ Anna said.

‘Hair is something so personal, which is why performance was a key criteria in formulating our range – using powerful actives and clean ingredients clinically proven to deliver results.

‘We wanted to create a community and give them an effective solution to make them feel good about their hair.’

To shop the serum, visit TYPEBEA, Sephora or David Jones.