Over the past year, there has been a significant increase in people searching for community and third spaces. A popular solution for meeting new people while staying active has been the rise of run clubs. While running in big groups is not a new idea, these days more and more run clubs seem to be popping up with different themes (some dating, some to make friends) but all with the same idea, a place to come together and form community. Last Sunday, Dazed partnered with the London and Los Angeles-based collective GorpGirls and French shoewear brand HOKA for the ultimate group running experience. Inviting 30 members of the Dazed Club community, they started off at the HOKA Run Stop Corner Shop in London before running and eventually returning to the store.
Below we broke down everything that took place on the day.
Running in Shoreditch, the group took the scenic route around the canal and completed a five-kilometre fun at a chill pace. During the run, the Dazed Clubbers mingled amongst themselves and got to know each other.
As most runners know, you are only as good as your running shoes. Helping each person get to their optimum, HOKA provided everyone with test shoes to run. Some lucky runners got to experience the brand new Bondi 9 shoe, which the pop-up itself celebrates.
After the run, everyone headed back to the Run Stop Corner Shop to enjoy coffee from Ali Press and use their scratch card “Hokens” to win special HOKA goodie bags.
The HOKA corner store pop-up is still open for a few weeks. Make sure to keep updated here to find out about all the events taking place and head here to find out more about the pop-up.
