Oscar de la Renta has named former UTA agent Chloe Popescu as their new Chief Marketing Officer.
In her new position, Popescu will be responsible for the brand’s marketing and content strategy, partnerships and new category development.
Popescu previously led Brand Consulting for UTA’s Luxury practice.
The newly created position of Chief Marketing Officer was designed to bring Popescu’s talents in-house after the agent’s successful partnership when it came to consulting for the brand.
UTA’s fashion and luxury divisions represents creative directors, models, and cultural icons – as well as brands across luxury fashion, beauty and hospitality. Popescu helped grow the division into a competitive force in the luxury space. Throughout her decade long career at UTA, Popescu led brand consulting for Byredo, Toteme, Baccarat, the OTB portfolio (Jil Sander, Marni, Margiela), MONSE, Oscar de la Renta and PS The Private Suite, among others.
Popescu’s expertise includes building original marketing programs (both b2b and b2b2c), relationship building, business development, strategic brand partnerships and talent acquisition.
“Over the last several years, we have focused on telling our brand story, our way, directly to our customers,” said Oscar de La Renta CEO, Alex Bolen in a statement. “Chloe has brought tremendous creativity and clear-thinking to the development of our strategies. We are thrilled that she has joined us to now execute them.”
Says Popescu, “I am looking forward to working with Alex Bolen and the incredible team at Oscar de La Renta. The expansion of the brand’s connection to culture and content is uniquely exciting, not solely for me in this new role but most importantly for the ODLR customer.”
Prior to UTA, Popescu was an agent at WME.
New York-based luxury goods icon Oscar de la Renta was established in 1965, and encompasses a full line of women’s accessories, bridal and fragrance in addition to its internationally renowned women’s ready-to-wear collection.
