Urgent.. We publish the recommendations of the Sixth General Conference of the Journalists Syndicate
The Sixth General Conference of the Journalists Syndicate issued its final recommendations, after concluding its work over a period of three days. During its sessions, journalism issues and the challenges it faces were discussed in light of technological development, market economics, developing the capabilities of journalistic cadres, and enhancing the journalism industry.
At the level of administrative reform of press institutions, it was recommended to activate the role of the general assemblies of press institutions and provide everything related to the institution’s activity to its members, and not be limited to budgets and annual reports, and to create human resources departments to follow up on the professional development of every journalist and employee, while strengthening the role of financial and administrative governance.
The recommendations also stipulated the establishment of a digital marketing and social media unit that would be responsible for unifying standards in the platforms of press institutions, training and following up on cadres, dealing with every press institution and every publication within it as an independent brand, modernizing functional structures, and organizing programs for training in the skills of those jobs that include all journalists in the institutions.. as well. The recommendations called for completing the procedures for appointing non-appointees to national newspapers.
The recommendations stipulated developing a new regulation for registration in the union that takes into account developments in the labor market and the laws regulating the press and media, and asking the union council to form a committee of members of the General Assembly and the Council to finish developing the new regulation as soon as possible, considering it an urgent necessity.< /span>
With regard to the paper press, the Sixth General Conference recommended following integration and marketing strategies between the printed and digital versions, so that the digital version acts as a catalyst that uses part of the paper content, and works to increase the number of referrals to printed copies and develop an advanced system for distribution in cooperation with various parties, provided that the distribution points are digital and advanced. And supporting the manufacture of paper, inks, and other printing supplies, while directing content strategies towards analysis, depth, and specialization in issues, as opposed to reducing news and relying on creative writing that relies on storytelling and ideas. New.
The recommendations stressed the necessity of working to restore the traditions of the Egyptian press in sending correspondents abroad to cover regional and international events, especially the Middle East News Agency, which is considered a reference and source for news and coverage of international events.
With regard to electronic journalism, the recommendations criminalized deleting the electronic archive of newspapers, studying the audience, developing a long-term content strategy, evaluating the content to suit the needs and problems of the target audience… and integrating with social media platforms and exploiting them for the benefit of the digital platform and not the other way around.< /span>
The recommendations called on Egyptian press institutions to maximize investment in artificial intelligence technologies, supervise its integration into newspaper systems and use it in newsrooms and newsrooms, while training journalists on various generative artificial intelligence techniques, and developing a guide to standards and guidelines for the ethical use of artificial intelligence in journalism in cooperation between institutions. Various journalists and artificial intelligence developers.
The recommendations also called for educating journalists about the rational and ethical use of artificial intelligence, the rules of transparency, and the difference between its legitimate use and forgery or intellectual property violation.< /p>
With regard to content development, the conference recommendations called for setting a clear and declared editorial policy for each press institution and each press publication, taking into account the history of each publication and its principles that should not be neglected or violated, while obliging all publications and institutions to adhere to their editorial policy and the necessity of reflecting it in the content provided and setting “ "Style Book" Clear and written, a copy of which is given to all journalists in each issue, and the production of diverse content between visual, audio and readable materials that is appropriate for the target audience.
The recommendations also stressed the need for journalistic and media institutions to commit to spending on training in a way that keeps pace with the rapid developments in the profession, expanding the base of its beneficiaries, investing in the journalistic and media training industry and raising awareness about it, and developing technological solutions to reach a larger number of journalists located in remote places, especially the governorates.
The recommendations also stressed the importance of opening a dialogue between media faculties in different universities and journalistic institutions to develop a road map that specifies the average market needs in the various specializations in the field of journalism, expanding the inclusion of journalists with experience and the ability to train and teach within the teaching staff of media colleges for practical teaching, and obligating media colleges The current presence of an audio studio, a television studio, a news room, and a mini-editing hall to provide practical training for students.
