urgent.."Top Media" Special controls for announcing medical preparations, food products and competitions are issued
The Supreme Council for Media Regulation issued a number of controls for announcing medical preparations, food products and competitions, as a commitment by the council to the role that the law entrusted to it to put and apply the rules governing and reviewing advertising content, ensuring the protection of the rights of the public and the quality of the services provided. >
This came during the periodic meeting of the Supreme Council for Media Regulation, today & nbsp; Headed by Eng. Khaled Abdel Aziz, against the background of the meetings held and after seeking the opinion of the Ministry of Health, the National Food Safety Authority, the Consumer Protection Agency and the Egyptian Drug Authority. Stressing that, as of the first of March 2025, in conjunction with the beginning of the month of Ramadan, the General Administration of Monitoring and the Committee of Complaints in the Council will be supervised by the commitment of all media to these controls. According to a statement issued by the council, the regulations for announcing medical preparations included, not to announce any medical preparation without being registered with the Egyptian Medicine Authority, and that the announcement is obtained from the approval of the authority, with the necessity of clarifying the approval number for the announcement throughout its presentation period, with the commitment In the content of the advertisement with all that was stated with the approval of the Egyptian Drug Authority without deleting, adding or modifying. The registration number or dependence in detail throughout the advertising period, that the advertisement is identical to the product statement card to be announced and prepared with the knowledge of the advertising company, not to announce food products as dedicated to a specific diet or a specific category of the public unless this is proven by approved documents from one The concerned authorities, the announcement does not include what suggests that the producer obviates following health patterns or is considered a useful health practices. A wrong impression on its characteristics in any way. Its intimidation is deceived by consumers, abuse or discrimination between them, to ensure the integrity of the results of the competitions. The Consumer Protection Agency is notified of the names of the winners of the competition, ensuring that the competition takes place under the supervision of the Ministry of Social Solidarity and holds the necessary licenses, in accordance with the law and ministerial decisions regulating that.
