Talpa Studios, founded by “The Voice” and “Big Brother” creator John de Mol, has launched “Trivial Pursuit,” a quiz show format based on the Hasbro trivia game, at TV market Mipcom in Cannes.
Talpa is working in partnership with Hasbro Entertainment, the entertainment company that leverages Hasbro’s collection of brands to develop and produce premium film, television, animation and digital content.
“Trivial Pursuit” premiered on The CW Network on Oct. 3. It is a question-packed entertainment format hosted by Emmy Award-winning actor, director, producer and podcaster LeVar Burton (“Roots,” “Star Trek: The Next Generation,” “Reading Rainbow”).
“Fast-paced, strategic, and filled with trivia challenges, ‘Trivial Pursuit’ brings the excitement of the iconic board game to television screens,” according to a statement.
In the show, three contestants battle it out on a giant version of the Trivial Pursuit game board and its distinctly colored category wedges. Their goal is simple: answer play-along questions from each category, win wedges, and get to the center of the board to take on a dramatic finale against the clock to claim the jackpot.
Maarten Meijs, CEO of Talpa Studios, said: “We love game shows, and Hasbro Entertainment is a pioneer in this domain. This partnership allows us to bring one of the most iconic board games of all time to life as a television format. The promising premiere demonstrates the strength of this show, and we look forward to expanding its reach internationally.”
Gabriel Marano, head of Hasbro Entertainment Television, said, “We could not be prouder of the ‘Trivial Pursuit’ format, which is already delighting fans of all ages tuning in to watch on The CW. We are excited to partner with Talpa Studios to bring this fun and entertaining game show based on Hasbro’s iconic board game to audiences around the globe.”
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