The new $25 buy from Kmart that’s a ‘perfect dupe’ of a $1300 designer version: ‘The ultimate seasonal staple’

A classic blue-shirt is the backbone of any great wardrobe with, it seems, every fashionista owning at least one in their capsule collection.
Investing in a quality staple like this makes even the most basic outfit to the next level.
And if you’re feeling the crunch right now but want to stay ahead of the fashion-curve, Kmart has just delivered a game-changing find.
The retail giant has launched the Long Sleeve Contrast Cuff Shirt, $25, that many are calling the ‘perfect dupe’ of a designer piece priced at a staggering $1300.
Shoppers can’t get enough, nicknaming the garment the ‘K-Marni’ online.
Originally seen on luxury retailer Farfetch, the Marni Striped Poplin Shirt is the epitome of high-end fashion.
The shirt features a bold striped design with contrasting cuffs, offering a clean yet stylish look that screams luxury.
However, the price tag would likely turn shoppers off ‘adding to cart’ with purse strings tighter than they’ve ever been right now.
The Long Sleeve Contrast Cuff Shirt from Kmart Australia (left) has been compared to the Marni Striped Poplin Shirt, which costs $1300 (right)
‘$1300 for a shirt?’ one follower commented on Instagram page Kmart Insider, which first discovered the likeness.
The new ‘dupe’ Kmart Long Sleeve Contrast Cuff Shirt has all the same signature features and details as the original Marni which has been causing a stir online.
‘Wow! The same shirt! What a price difference,’ a style content creator raved.
‘Wow! That price difference is HUGE! Love the white cuff/colour! Need,’ added another on Instagram.
It’s the kind of shirt that can easily be dressed up for a night out with a mini skirt and low strappy heels, or dressed down for a more casual look with jeans and sneakers.
As the price of luxury fashion continues to rise, more and more fashion enthusiasts are turning to affordable alternatives like this without sacrificing style or quality.
When it comes to justifying the purchase, this Kmart find is more than 50 times less than the designer version.
If that doesn’t ignite shoppers enough, the lure of possible future launches in a range of colours might.

This Kmart Contrast Cuff Shirt find is more than 50 times less than the designer version

Earlier this week Kmart re-released their viral $25 Oxford Long Sleeve Shirt (pictured) in a pink due to popular demand
‘Pink please,’ said one hopeful commenter online.
It wouldn’t be the first time bargain savvy fashion shoppers have pushed Kmart to release more colours in similar garments.
Earlier this week they re-released their viral blue $25 Oxford Long Sleeve Shirt in a pink shade to appease fans, who flocked online to purchase before that too, sells out.
Kmart announced the re-launch of the fashion must-have on their TikTok channel alongside the caption: ‘You asked we listened’.