The Minister of Tourism and Antiquities meets with members of the Egyptian Businessmen Association
Sherif Fathi, Minister of Tourism and Antiquities, met with members of the Egyptian Businessmen Association in a meeting organized by the Association’s Tourism and Civil Aviation Committee, with the aim of identifying the vision and strategy of the Ministry of Tourism and Antiquities during the coming period and discussing some visions and proposals for the advancement of the tourism and antiquities sector in Egypt.
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Sherif Fathi delivered a speech during the meeting, which he began by expressing his happiness at his presence today. He extended his thanks to the Association for this generous invitation and for organizing this meeting, which reflects the Association’s great interest in the tourism and antiquities file.
The Minister reviewed the Ministry’s current work strategy, pointing out that the vision of this strategy is based Primarily based on the diversity of tourism and archaeological capabilities and components in Egypt, as it enjoys unparalleled diversity, which qualifies it to be the most diverse tourist destination in the world.
He talked about the goals of the strategy to achieve security. The tourism economy ensures the achievement of a direct return on citizens, especially those in the environment surrounding the various tourist and archaeological sites, which reflects positively on their behavior and their keenness to preserve these areas.
As discussed in He gave an overview of the tourism promotion plans and strategies that the Ministry will rely on during the coming period to highlight this tourism diversity, indicating that the primary focus will be on electronic marketing through various social networking sites and taking advantage of artificial intelligence and its various technologies in the field of tourism to reach and attract Specific segments and categories of tourists around the world.
The Minister also appreciated the marketing efforts undertaken by the private tourism sector to promote various tourist destinations in Egypt, expressing his keenness to encourage the private sector On tourism marketing for Egypt in a greater way, in proportion to the quality and status of its destinations and distinguished tourist and hotel facilities.
Regarding the antiquities sector, Sherif Fathi pointed out To the various partnerships that the Ministry establishes with the private sector to improve the tourism experience in some museums and archaeological sites by providing, operating and managing services in them, as evidenced by the great development witnessed in the Giza Pyramids area.
The Minister expressed his deep appreciation for the Egyptian people, their jealousy, and his keen interest in preserving Egypt’s antiquities and its cultural and archaeological heritage, stressing that the Ministry has not and will never be complacent in Dealing with this national wealth and taking what is necessary to preserve and protect it.
He also talked about the Grand Egyptian Museum, which is considered a pride for all Egyptians, especially in light of the efforts it witnessed to transfer many of its collections. Antiquities, such as the statue of King Ramses and the ships of Khufu, pointing to the value of antiquities museums in Egypt, which requires that they be proud of the archaeological pieces and collectibles they possess and contain, and a cultural heritage that the world appreciates. All in all.
After that, a dialogue session was held with the Minister, moderated by Dr. Farouk Nasser, Chairman of the Association’s Tourism and Civil Aviation Committee, and Muhammad Montaser, Vice Chairman of the Committee.
During the session, the Minister received and responded to the attendees’ questions and inquiries, in addition to listening to their various opinions and proposals to develop the tourism and antiquities sector and identifying the challenges it faces, including those related to developing The quality of tourism services provided, the extent of the Ministry’s interest in and encouragement of motor tourism (motor sports), the opening date of the Grand Egyptian Museum and its promotion, foreign tourist offices, and efforts to encourage and attract more tourism investments in Egypt, especially hotels, to accommodate tourist numbers.
In this context, he spoke about the importance of working to overcome all obstacles that hinder or prevent the encouragement of these investments by preparing a bank for investment opportunities available in the sector, and quickly completing the necessary licensing approvals. Limiting fees and making them competitive.
The minister pointed out that the financing initiatives recently launched by the Egyptian state showed their results in expanding and adding new hotel rooms to existing hotels and not in building new hotels, pointing out The possibility of developing a new initiative in cooperation with the ministries and concerned authorities in the country is being discussed, aiming to build new hotels.
And about the plan to develop the area extending from the airport Sphinx and even the Saqqara area, which includes the area of the Giza Pyramids and the Grand Egyptian Museum. The Minister explained that work is underway to prepare a general strategic master plan for this area to ensure that its archaeological and heritage character is not affected.
In a question about what is being done to develop new types of accommodation for tourists, the Minister indicated that work is underway to finalize the draft that has been prepared for the controls regulating “accommodation units,” stressing the importance of ensuring the level of What is required is quality, security and safety.
At the end of the meeting, Engineer Ali Issa, Chairman of the Association’s Board of Directors, and Dr. Farouk Nasser, Chairman of the Association’s Tourism and Civil Aviation Committee, thanked the Minister for his keenness to meet The association invited and attended this fruitful meeting, during which they enjoyed a comprehensive explanation of the ministry’s vision and strategy during the next stage, expressing their hopes that there will be other meetings soon. With the Minister. p>
Participating in attendance from the Ministry were Professor Youmna Al-Bahar, Deputy Minister, Amr Al-Qadi, CEO of the Egyptian General Authority for Tourism Promotion, Dr. Mohamed Ismail Khaled, Secretary-General of the Supreme Council of Antiquities, and Dr. Soha. Bahgat, Advisor to the Minister for Training Affairs.
Hossam Al-Shaer, Chairman of the Board of Directors of the Egyptian Federation of Tourist Chambers, Mr. Mohamed Ayoub, Chairman of the Board of Directors of the Hotel Establishments Chamber, and Mr. Ahmed Al-Wasif, Member of the Specialized Council, also attended. For economic development and a group of members of the association and businessmen.
