In a statement, The Iconic acknowledged it had commenced legal proceedings over the allegedly infringing behaviour.
“Due to the matter being an ongoing case, we will not be commenting further,” a spokesperson said.
The Iconic has suffered loss and damage from profits Shein made that they were not entitled to, the Australian online retailer claims.Credit: Bloomberg
On October 7, 2022, Shein’s lawyers issued a letter to The Iconic’s legal counterparts indicating they would stop selling Dazy-branded clothing. The Iconic is alleging that Shein resumed selling Dazy apparel from at least August 21, 2023.
On September 1, Shein’s lawyers again issued a letter indicating they would stop selling the allegedly infringing clothing, with the exception of scarves, under the Dazy brand. Another such letter was issued on October 6.
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The Iconic alleges that since at least September 2 this year, Shein has recommenced selling and promoting clothes under the Dazy brand.
Shein is being represented by law firm Bird & Bird. Shein has been contacted for comment.
More to come
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