A record number of British gamblers look set to bet on the Super Bowl this weekend – with women increasingly keen to have a flutter.
The Kansas City Chiefs take on the Philadelphia Eagles in the 59th Super Bowl at the Caesars Superdome in New Orleans tomorrow night.
Analysts at Jefferies believe it will be the biggest betting event in US sporting history with £1.3billion being staked.
And Ladbrokes and Coral owner Entain predicts record numbers of Britons will have a flutter. Interest has been piqued by Taylor Swift’s involvement.
Celebrity couple: The singer’s boyfriend, Travis Kelce (pictured with Taylor Swift), is part of the Chiefs team seeking to make history
The singer’s boyfriend, Travis Kelce, is part of the Chiefs team seeking to make history by becoming the first to win the Super Bowl three years in a row.
Tom Ritzema, group trading director at Entain, said Swift has attracted ‘a broader audience to the game, as evidenced by our substantial growth in women betting on the event last year’.
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