Whether it’s the motorcyclists in Mad Max or Austin Butler in The Bikeriders, bikers in the cultural imagination have always had a distinct style that’S filtered through to mainstream fashion both on the runway and in retail. Today (November 6) British modern heritage brand Belstaff has dropped a new collaboration with luxury streetwear label Represent, celebrating over a century of motorcycle legacy in contemporary fashion.
Founded in 1924, Belstaff has long been synonymous with British adventure, crafting classic garments intended to empower the individual. Meanwhile, Represent, founded by brothers George and Mike Heaton in 2011, embodies the rise of meticulous craftsmanship in streetwear.
The collaboration captures the spirit of both brands, weaving together threads of Manchester’s rich cultural tapestry and the rebellious ethos of motorcycle culture. Drawing inspiration from Belstaff’s archival designs, particularly the 1970s Knobby’s Enduro Trialmaster, the collection features oversized biker jackets in supple tumbled leather and garment-dyed cotton Enduro jackets paired with matching cargo trousers.
“Both Mike and I grew up admiring Belstaff and wanted to infuse a modern, Represent-inspired approach to its iconic, classic outerwear by focusing on shape, fit, and contemporary silhouettes,” explains George Heaton of Represent. “We had a clear vision from the outset, which made the collaboration exciting and purposeful. The connection between our brands lies in the clash of modern and classic Britishness, with Represent bringing a fresh, street-inspired aesthetic to Belstaff’s heritage.”
The collection also features cosy clothes for winter, including a standout mohair sweater, washed graphic hoodies and a leather duffle bag emblazoned with the combined logos of both brands. A shared campaign shot in Manchester pays homage to the roots of both brands, emphasising the Enduro riding influence that inspires the collaboration.
To celebrate the drop, Represent is hosting an event with drinks and DJs at its Manchester store tonight at 6pm. The first 50 who buy a piece from the collection at the Belstaff store will be in with the chance to be invited to the event, so be fast if you want a chance.
Head here to shop the collaboration and check out the campaign in the gallery above.
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- Source of information and images “dazeddigital”“
