It is arguably the most divisive culinary combination.
Topping the traditional Italian favourite with pineapple now comes with a hefty price tag at one trendy pizzeria.
Lupa Pizza in Norwich, in the county of Norfolk, England, is charging customers £100 ($199) for their Hawaiian pizza on food delivery service Deliveroo because they disapprove of the combination so strongly.
So far, no one has ordered the pricey topping but pineapple remains a popular choice with Britons.
The pizzeria, where the average base costs £11.70, has nailed its culinary colours to the mast. Its menu tells customers: “Yeah, for £100 you can have it. Order the champagne too! Go on you Monster!”
“There’s definitely a lot of controversy,” Quin Jianoran, the head chef, told The Telegraph.
“People have been talking about it for so many years. I’ve worked in pizza for eight years now and it’s always been the one thing. It’s very split, people either love or hate it, so I thought it would be a good way to engage with the public.”
Francis Woolf, co-owner of Lupa Pizza, told the Norwich Evening News: “I absolutely loathe pineapple on a pizza.”
It is a sentiment shared by Jianoran, who said: “I love a pina colada, but pineapple on pizza? Never. I’d rather put a bloody strawberry on one than that tropical menace.”
Their views, however, are not shared with the majority of the British public. In the most recent YouGov survey on the subject, 53 per cent of Britons said they enjoyed the taste of pineapple on pizza, while 41 per cent of people did not.
