Tarek Nour is considered one of the prominent figures in the fields of advertising in Egypt and the Arab world, where he began his career in the early 1980s, becoming one of the brilliant names that contributed greatly to the development of the advertising industry in Egypt. Thanks to his long experience and strategic vision, “Noor” was able to From establishing a multi-disciplinary advertising empire, where he founded the “Tarek Nour Advertising Agency” He brought about a transformation in the form and systems of advertising in Egypt.
He also established the “Cairo and the People” channel, thereby strengthening his influence in the field of media.
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The beginning of the journey: from Al-Ahram Agency to his own agency
Nour was born in the Maghagha center in Minya Governorate. He studied advertising marketing in America, and after his return he joined Al-Ahram Advertising Agency. Within five years, he succeeded in strengthening the agency’s position and increasing its shares.
After that, he established his own agency and called it “Americana Advertising Agency,” but after disagreements with the Al-Kharafi Group He separated from it and renamed the company “Tariq Nour Advertising Agency”.
In a few years, the agency turned into the most famous advertising agency at that time.
Later, it expanded. The agency became an institution that includes about 8 companies specialized in advertising, film and series production, and was able to maintain a share estimated at about $400 million annually in the Egyptian advertising market.
The “Cairo and the People” channel: a major media transformation
Then “Nour” decided to Entering the field of media by establishing the “Cairo and the People” channel. In 2009.
The channel carried the slogan “The boldest channel in Egypt,” and it was an important turning point in the Egyptian media, as it presented innovative and bold programs.
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This channel was part of his vision to develop Egyptian media, which has been strongly influenced in recent years by technological changes. And vulgarity.
Alliance with United Media Services Company
Announced “Noor” announced its alliance with the United Company for Media Services and Al-Mehwar Channel, with the aim of developing the media system in Egypt.
This alliance aims to reconstitute the Board of Directors of the United Company and appoint specialized experts in the media industry, which contributes to developing future strategies for the media industry.
The new work team and administrative formation
Tariq Makhlouf was appointed managing director. In the United Company, the work team included a group of prominent names in the fields of media and advertising. Among the most prominent of these are Saif Al-Waziri, who assumed the position of Vice Chairman of the Board of Directors of the United Sports Company, and Mohamed Al-Saadi, one of the most prominent advertising directors in Egypt.
A new board of directors was also formed consisting of Tariq Nour, Tariq Makhlouf, and Ahmed Tariq. In addition to many prominent figures in the fields of media and management.
