Netflix has secured the rights to the Women’s World Cup for 2027 and 2031 in the United States as the internet streaming service continues to bolster its sports menu for viewers.
The company made the announcement on Friday on social media alongside a shot of the 2023 champions, Spain.
Netflix has done well to keep this under wraps. In an industry that frequently leaks major media deals such as this, news of the deal with FIFA had gone unreported until Friday.
World Cups are typically broadcast on free-to-air public networks to reach the biggest audiences.
The 32-team, 64-game tournament in 2027 will be played in Brazil from June 24-July 25. The 2031 host has not been decided, though the U.S. is expected to bid.
Spain won the 2023 Women’s World Cup played in Australia and New Zealand, after the U.S. won the two previous titles.
FIFA has since followed with its own announcement, describing the agreement as ‘historic.’
‘The historic deal will provide US-based fans with unparalleled access to every match live and to immersive coverage, including star-studded studio shows in what is set to be an unprecedented celebration of the women’s game,’ read FIFA’s statement. ‘The agreement includes Puerto Rico and covers all languages, with top-tier talent poised to feature in a dual telecast for both English- and Spanish-language broadcasts in the US.’
Spain squad celebrates after defeating England during the FIFA Women’s World Cup Australia & New Zealand 2023 Final match between Spain and England at Stadium Australia
