“Monopoly Go!” game maker Scopely has launched a global brand campaign for the franchise featuring Will Ferrell, doing the voice of the iconic Mr. Monopoly character, as well as stars Jason Momoa, Keke Palmer and Chris Pratt.
Titled “Friendship Pays,” the event is the beginning of multiple gaming campaigns planned as part of a partnership between Ferrell and Scopely.
Per the description for the “Friendship Pays,” in the first installment of the campaign, “Momoa aka ‘Momoney,’ Palmer aka ‘Keke GoGo,’ and Pratt aka ‘Extra Chrispy’ are immersed into ‘GOville,’ a dream-like town that blends the real world with the fantastical ‘Monopoly Go!’ universe. The group embarks on a journey of action-packed adventure that brings to life the game’s captivating thrills — including the highs of reaping rewards together and the lows of having your fortune stolen — all guided by the legendary mogul, Mr. Monopoly.”
“Monopoly Go!” was first released in April 2023, rising to chart the most successful mobile game launch in history.
A series of original videos for “Friendship Pays” will premiere today and be available to watch on television, streaming, social media and digital platforms. The game is available to download and play here.
“I love playing games with my siblings and friends, and let me tell you honey, when I play games, I play to win,” Palmer said. “I’m so happy to team up with ‘Monopoly Go!,’ a game that is all about camaraderie and excitement and, of course, your daily dose of friendly competition.”
Momoa added: “My approach to playing ‘Monopoly Go!’ is similar to how I play the bass…creating harmony to bring everyone together for a good time. I’m so stoked to be collaborating with ‘Monopoly Go!’ because playing with friends is my favorite pastime, and who better to team up with than Keke, Chris and Mr. Monopoly himself.”
“’Monopoly Go!’ is all about playing with friends, which we don’t get to do enough of in our busy lives,” Pratt said. “It’s been fun to team up with a game that is so social, and provides opportunities to go on zany adventures with friends — while knocking down their properties and charging them rent. And I’ve learned that Keke and Jason are fierce competitors! The moment they had an opportunity to take all my Monopoly money, they did!”
“‘Friendship Pays’ is a tribute to the ‘Monopoly Go!’ experience, which was expertly crafted by our talented game team at Scopely to connect a global community of ‘Tycoons’,” Scopely’s SVP of marketing for “Monopoly Go!” Jamie Berger said. “Our new creative spots and incredibly talented cast capture the emotional rollercoaster of playing the game, where friends turn into rivals and then friends again, with just a roll of the dice. And, who better to anchor the fun than the world’s most beloved and eccentric mogul, voiced by the one and only Will Ferrell?”
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