Media Marketing for Special Events and the reputation of tourist destinations, PhD thesis in Assiut
Researcher Hadeer Mahmoud Youssef Abdel -Moaty, Assistant teacher at the Media Department, Faculty of Arts, Assiut University, received a doctorate degree with an excellent grade of first honors with a recommendation to exchange the message between universities from the Media Department at the Faculty of Arts, Assiut University, for its scientific thesis titled: & quot; The role of media marketing for special events in managing the reputation of tourist destinations & quot; Study Applied & quot;
& nbsp. Assistant Press and Head of Media Department at the Faculty of Arts, Assiut University, and media advisor to the President of the University, Supervisor. Under the supervision of Dr. Hanan Musa Abdel -Al, Public Relations and Advertising Teacher at the Faculty of Arts, Assiut University.
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& nbsp; The content, and the questionnaire, in light of the Roller model of public relations strategies, and the reputation model of tourist destinations online, and the study belongs to descriptive studies, and relied on the survey approach in both parts; Descriptive, analytical, the content analysis tool has been used; To analyze the content of the events of the events of the study sample, it amounted to 470 publications at a rate of (379) publications for the page of the Ministry of Tourism and Antiquities, and (91) publications for the page of the Egyptian General Authority for Tourism Activation, and the study also used the questionnaire form, on (400) singles. In the communication content of special events through the official pages of Egyptian tourist destinations management organizations – the subject of study – on the social networking site (Facebook), and the hashtag (the marking) was the most prominent feature of the text, followed by the use of links for sites and other pages, then the use of signals, as the results of the analysis showed the diversity of the forms and methods of interaction of the target audience with the public events on the official pages of the official pages of the institutions of the Egyptian tourist destinations in the subject of the study, and they were, (Likes, and expressive symbols) at the forefront of the methods of interaction, and the results revealed a great diversity in the forms of special events that promote Egyptian tourist destinations through the pages & ndash; the subject of study- on the social networking site (Facebook); The meetings topped the arrangement, followed by parties, then festivals, and the results of the analysis also showed a great diversity in the patterns of tourism events that the pages were interested in the study; Where the pattern of tourist events in general is issued by the arrangement, followed by cultural events, then artistic events, and the results revealed about the different dimensions of the reputation that the Egyptian tourist destinations depend on through its official pages on the social networking site (Facebook); It is issued after the arrangement governance; Where it was ranked first in its interest that tourism organizations cooperate and interact with each other, followed by the dimension related to the fact that tourism organizations provide products and tourism services that are compatible with their offers, then the category related that tourism organizations act morally with their visitors and residents, then came after products and services, then after the organizational leadership in the third place, the societal dimension came, and the environmental dimension in the last rank, so it did not focus Pages – Study Place – on environmental and societal aspects; Although it is one of the aspects of supporting the reputation of the Egyptian tourist destinations.
& nbsp; Its use, follow -up, and effect; It is a variable, an important tool in electronic tourism marketing; Because it contributes to reaching the expected customers, and provides a media message to the target audience, as well as its great importance to tourism destinations management organizations, and its impact on tourists and society, and at the same time the official pages of tourism destinations management institutions on the social networking site (Facebook) have become the main channel of the public as an official authority that has confidence and credibility to search for documented information, or follow the news, as it is a source For their information about tourism institutions as well as cities, countries, tourist destinations, and all other activities involved in travel planning and tourism; Including tourism experiences of others and tourist offers, and the results also showed the diversity of sources on which the respondents depend to form their impressions and knowledge of Egyptian tourist destinations; Where tourism topped the arrangement, followed by the media, then travel and tourism influencers, and the researchers’ evaluation of the reputation of Egyptian tourist destinations through the pages – the study place – came on the social networking site (Facebook); Positive in a great degree, which is a good indication of the success of the official pages of tourist destinations management institutions – the subject of study – on the social networking site (Facebook) in managing the reputation of Egyptian tourist destinations from the point of view of the respondents, and may be issued after products, and the ranking services, while it came after the performance in the second place, and the environmental dimension declined to the last rank. Egyptian tourism through the social networking site (Facebook), to be a help to it by marketing special events through the social networking site (Facebook).
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