For most, a trip to the Masters is a once-in-a-lifetime opportunity… and for those lucky enough to be at Augusta National, that often means a trip to the gift store.
Notorious for its long lines and quickly sold-out items, the merchandise area at the course is usually one of the first places a patron elects to visit.
And seemingly there is no limit to the amount of spending some can manage either, with one fan reportedly laying down $12,500 on a big haul before the tournament had even begun.
As revealed by TGL’s Samantha Marks on X: ‘On Tuesday I asked my cashier at The Masters Golf Shop what the highest total was she’d seen so far that day… she said $12,500. It was 9am.’
The shop on site at Augusta National reportedly sells around $1million in merchandise every hour during the tournament, such is the desperation for golf fans to get their hands on some goodies.
A patron shows off their haul from the Masters Shop after lining up at Augusta National
Fans often spend hours of their day at the Masters waiting in line to buy some merchandise
It was claimed on Thursday morning that they’d run out of gnomes by 9am, and thousands of fans clamor to get their hands on something adorned with the famous Masters logo.
Incredibly, on site at the course is the only place in the world you can buy official Masters merchandise, and fans spend hours lining up to get through the doors.
Today’s Golfer reported some of the prices listed in the store this week, with t-shirts up for $32, a hoodie available for $85, caps at $32, and a towel for $19.
As far as golf merchandise goes at major championships, the Augusta National prices are more than reasonable, and line up with the cheap concessions prices around the course too.
The gnomes were sold out before 9am on the opening day of the Masters, according to reports
Famously, the food at Augusta is cheap for patrons to buy, with $2 sandwiches on offer throughout the tournament.
On the course itself, the action was heating up early on day two, with leader Justin Rose out on the course and beginning his round three shots clear of his rivals.
He extended his lead to four early on, but a bogey on five brought him back within reach of the likes of Scottie Scheffler and Ludvig Aberg.
