Fans of a popular Marmite product have been left devastated after it was announced that the item will be axed from shelves.
The versatile yeast spread has collaborated with a number brands over the years, creating peculiar innovations with everything from cheese to popcorn, oatcakes and even sausages and butter.
Now, much to the disappointment of Marmite lovers, one jar which combined the spread with peanut butter, has been eliminated from the aisles.
Fans were first introduced to the combination spread in 2019 by Unilever, the consumer goods company which produces the nation’s most divisive spread.
Upon its release five years ago, Unilever said it had been ‘carefully crafted by the clever boffins in our Marmite lab to appeal to both Marmite fans and peanut butter lovers’.
Fans of a popular Marmite product have been left devastated after it was announced that the item will be axed from shelves
A spokesman for the manufacturer confessed that the combination product would be leaving British supermarkets after several had taken to X to complain that they were struggling to get hold of it.
One said: ‘Not a single supermarket that I have been to in Kent has it,’ while another moaned they’d searched the aisles of Tesco and Sainsbury’s only to find ‘nothing’.
According to The Grocer, the salty snack has been absent from supermarkets since 6 September.
The fan favourite snack was 90 per cent peanut butter and 10 per cent Marmite, according the the manufacturers.
However, Marmite lovers need not fret as a spokesman for Unilever said it was working on a number of exciting new products.
She said: ‘Whilst we will no longer be making Marmite peanut butter, we are working on some new and exciting launches within our licensing range to bring our iconic Marmite flavour to shoppers in new ways and formats.’
As the year progresses, Marmite fanatics should keep their eyes peeled for new products as the manufacturer said it was continuing to add to its Marmite limited-editions range.
After realising the Marmite hybrid spread had gone for good, frustrated fans took to X to share their devastation.
One wrote: ‘So Unilever has confirmed that Marmite peanut butter has gone. This justification is typical of corporate-ese. This justification is typical of corporate-ese. “We’re giving you other things to eat”. Listen. I don’t want other things. I want Marmite Peanut Butter. Boycotting from now on.’
Tagging the manufacturer, a second complained: ‘Peanut butter marmite discontinued shameful!’
A third wrote on Reddit: ‘Just read it’s been discontinued. I’m gutted. Tried marmite and crunchy peanut butter together. Nothing like it. Sad times.’
Fans offering to create their own mix between the two spreads were quickly shut down with several saying they had tried to recreate the spread but that it was ‘not the same’.
After realising the Marmite hybrid spread had gone for good, frustrated fans took to X to share their devastation
Now, much to the disappointment of Marmite lovers, one jar which combined the spread with peanut butter, will be eliminated from the aisles
The nation’s most divisive spread, was originally created in 1902 as a byproduct of brewing beer, and was commonly fed to British soldiers during World War II
Former limited-edition combinations with Marmite have even included Marmite Champagne and Guinness.
In 2021, Marmite teamed up with Marks & Spencer for the launch of cheese and Marmite hot cross buns.
The supermarket also collaborated for Marmite flavoured cheese and butter. Other collaborations have included rice cakes, crisps, beer and the one controversial, Lynx deodorant.
The nation’s most divisive spread was originally created in 1902 as a byproduct of brewing beer, and was commonly fed to British soldiers during the Second World War.
Thanks to the discovery of the products rich source of B-vitamins, it was regularly rationed to troops who facing nutrient deficiencies.
