Sports

Lions mania drives 500,000 ticket sales as Rugby Australia eyes $100m-plus windfall

“Then you’ve had a Lions supporter base that didn’t get the opportunity to travel to South Africa [in 2021 due to COVID], so it’s been eight years since they’ve had the opportunity to follow the Lions. So you get upwards of 50,000 supporters coming out from the British and Irish Lions, and couple that with the local expat community here in Australia.”

The British and Irish Lions have also reported record interest in the 2025 tour.

Under a profit share deal with the Lions, early forecasts had RA banking $100 million from the series, but it is now likely to be higher. The windfall will allow RA to pay down the $80 million debt facility taken in 2023 to stave off financial collapse, and along with a new broadcast deal in 2026 and another $100 million from hosting the 2027 Rugby World Cup, put Australian rugby back on solid financial footing.

“So it’s a pivotal moment on two fronts: the re-engagement in performance and the Wallaby brand, as well as a reset and a normalisation of our balance sheet,” Waugh said.

“It’s been very reassuring that rugby is healthy, rugby is strong, and there’s a really strong demand.”

VICTORY FIRST

Waugh has also been pleased to be signing a steady stream of new deals for Wallabies recently, following concerns about the large number of players coming off contract in 2025. Key stars such as Harry Wilson, Nick Frost and Fraser McReight have all committed to – or beyond – the 2027 World Cup. And the tournament has also started luring players home, with 31-Test lock Matt Philip set to return from Japan next season.

“What we’ve tried to instil back into the jersey is just the pride; they’ve got a great opportunity to leave a legacy over this next period,” Waugh said.

Fraser McReight celebrates after scoring a try against the Waratahs, a day after re-signing with RA.Credit: Getty Images

The futures of several Wallabies starters remain unresolved, though, and Tom Wright, Jake Gordon, Noah Lolesio and Taniela Tupou all have interest from Japanese clubs. The prospect of one or more departing in 2026 has raised questions about whether they would be overlooked for the Walabies Test series against the Lions, however.

After deciding to “invest in the future” last year by not selecting players bound for overseas clubs or rugby league, Wallabies coach Joe Schmidt appeared to continue the policy in January when Langi Gleeson was cut from a Wallabies camp after signing for Montpellier. But Waugh said there was no official policy.

“Without [me] sort of sitting in selection meetings with Joe and [head of high performance] Pete [Horne] and others, we’ve got to win the Lions series … we’ve got to be as competitive as we can be in the Lions series,” he said. “That is the way that we view it, I guess, organisationally.

Jake Gordon is one of several Wallabies stars off contract and with interest from overseas clubs.

Jake Gordon is one of several Wallabies stars off contract and with interest from overseas clubs.Credit: Getty Images

“We’re going to work really hard to retain as many as we can, conscious that we’ve got some really big events, and the Lions is one of them. And then you go to the Nation’s Cup next year in 2026 and the World Cup in 2027. So we don’t have a policy. Essentially, it’s pretty fluid.

“But we need to put our best possible team onto the field to win Test matches for Australia.”

REPLACING SCHMIDT

Waugh also gave an update on the recruitment process for Schmidt’s replacement. Queensland coach Les Kiss is the front-runner from a “targeted” shortlist, but Waugh said he had also spoken with leading coaches throughout the world. Waugh and Michael Cheika met in Sydney in February.

Peter Horne, Joe Schmidt and RA chief executive Phil Waugh.

Peter Horne, Joe Schmidt and RA chief executive Phil Waugh.Credit: Brook Mitchell

“Continuity is really important, so that’d be the starting point,” Waugh said. “The last thing we want to do is go through a complete reset of the environment that’s just been reset post-23 [World Cup], and is in a really good spot.”

Following speculation Schmidt would stay involved in some capacity, Waugh said that scenario would depend on the interest of the new coach, and Schmidt.

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“It’s pretty fluid, to be fair; it’s just around what’s going to work for the incoming coach and also what sort of appetite Joe will have,” Waugh said. “The involvement of Joe is very fluid.”

Waugh also said RA would consult Schmidt for a view on who should be his successor.

“We’d be crazy not to tap into Joe’s knowledge,” he said. “Joe isn’t a decision maker within the process, but his knowledge of the game and coaches around the world is up there with the best in the world.”

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  • Source of information and images “brisbanetimes”

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