If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.
If Barbie pink was the color of summer 2023 and slime green the shade of 2024’s Brat Summer, then it only makes sense that Wicked Green usher in fall 2024.
The dark olive green, Elphaba’s skin color in the beloved musical, is splashed atop everything from sweatpants and nail polish to shoulder bags and sunglasses ahead of the star-studded adaptation. Ariana Grande and Cynthia Erivo star as Glinda and Elphaba, respectively, in the long-awaited film adaptation, set to release next month. And Universal isn’t wasting any time marketing the film with as much fervor as Warner Bros. did Greta Gerwig’s cotton candy-hued “Barbie.”
There’s something about a monochromatic color scheme that really gets brands going…
Of course, like any high-saturation marketing moment, not every piece of merch or branded apparel is worth the buy. Sometimes brands agree to a partnership to make sure they’re a part of the cultural conversation, but care less about the tangible product they put out. Plus, brands know there are enough “Wicked”-heads to fly any green and pink-hued limited-edition merch off the shelves no matter the product.
That being said, there are actually some really good “Wicked” merch that will likely stand the test of time beyond this fleeting Blockbuster moment. Shop through some of the best Wicked merch below:
Wicked Vintage Soft Logo Hoodie
Gap knows how to make a good hoodie, and now Elphaba’s witch hat-donning silhouette replaces the “A” in their logo on this limited-edition lineup, released this week. The Gap x Wicked collection also includes graphic tees with images from the upcoming film, pink and green sweatsuits, headbands, hats and much more.
Rebecca Minkoff Edie Flap Shoulder With Wicked Studs
I really appreciate a subtle partnership and this sleek Rebecca Minkoff handbag doesn’t disappoint. At first glance, the shoulder bags looks like any other from the New York-based fashion brand, but closer inspection reveals an intricate design that features a striking symbol from Elphaba’s grimmerie, beautifully detailed with gold studs on a smooth leather backdrop.
Wicked x Foster Grant Positively Green Sunglasses
Foster Grant has an entire lineup of stylish sunnies based on the upcoming Universal. film. Plus, the brand is currently offering a BOGO deal with the code GRAB2.
Wicked x Shark FlexStyle Limited-Edition
If you’ve been waiting to bite the bullet on the cult-favorite Shark hair tool, then now’s your chance. This limited-edition version, made out of a gorgeous metallic casing, reflecting both pink and green in different light, is sure to sell out fast.
Wicked Playing Cards
Whether you prefer a poker night or magic tricks, these Wicked-themed playing cards are adorable and will add an extra sprinkle of charm to whichever game night of your choosing.
Stanley 40 Oz. Stainless Steel H2.0 FlowState Quench Tumbler – Wicked
Stanley always finds a way to make their way into the cultural conversation, and “Wicked” is no exception. The brand’s bestselling Quench Tumbler is now available in limited-edition green and pink hues ahead of the film’s December release.
Adult Wicked W Graphic Sweater
Cozy up in this graphic sweater, designed in a bright green and pink embroidered “W.”
Welcome to Emerald City Lego Set
Lego came out with a new miniature version of Emerald City ahead of the film…naturally. Check out more pop-culture Lego sets here.
r.e.m. beauty x Wicked Elphaba Makeup Set
Of course, Ariana Grande’s makeup brand r.e.m had to release their own Wicked collection. This makeup set includes a liquid eyeshadow, blush, lipstick, eyeliner, and color-changing lip balm — all inspired inspired by Elphaba’s emerald allure.
Wicked x Bombas Lightweight Quarter Sock 4-Pack
You can never have too many no-show socks, and Bombas gives them some extra pizazz with this green and pink set inspired by the musical’s color scheme.
Vera Bradley Wicked Woodlark Tote Bag
There’s no easier way to communicate your passions, personality or current fixations than with a branded tote bag. This limited-edition canvas bag from Vera Bradley, featuring an abstract illustration of Emerald City, does the trick.
Béis Wicked Tote in Black
Other than the name, this Beis bag has quite literally nothing to do with “Wicked.” But hey, if you hate green and pink but still want to be a part of the moment, then this one’s for you.
Wicked Monopoly
Monopoly is Wickified in this special-edition Oz board. Gold tokens include Elphaba’s hat and Glinda’s crown, while Munchkin Homes and Emerald Castles replace houses and hotels. Check out more board games inspired by shows and films here.