Kmart wows shoppers with $29 ‘dupe’ of popular $500 designer item: ‘I prefer the cheaper one’
Fashion-conscious shoppers have discovered a $28 item from Kmart that’s an affordable alternative to a popular $499 designer buy.
The budget retailer’s long-sleeve knit sweater has been compared to Polo Ralph Lauren’s Cable-Knit Cotton Cricket Jumper.
Both designs share similar features, including the cable detail, V-neck, rib-knit cuffs, dropped shoulders, and the navy-and-blue striped edges.
Despite the huge price difference, the purse-friendly version is made from a blend of cotton and acrylic, while the high-end label is made from 100 per cent cotton.
However, many thrifty shoppers pointed out Kmart’s jumper was perfect for those who can’t afford to fork out hundreds of dollars on designer names.
‘If brand names mean crickets to you, then check out the Kmart version,’ Aussie fashion blogger, known as Kmart Insider, said on Instagram.
Many were amazed with the similarities between the two brands, with some suggesting they ‘prefer’ Kmart’s jumper over the expensive option.
‘Wow,’ one said.
Kmart’s sweater has been compared to Polo Ralph Lauren’s Cable-Knit Cotton Cricket Jumper
‘Omg love,’ another raved.
Kmart has been surprising shoppers every week with a new ‘dupe’ drop, making on-trend fashion more affordable for everyday Aussies.
One of its latest items is a $49 trench coat, just in time for the cooler Autumn months – and it’s available in sizes six to 20.
Shoppers who can’t justify buying a Burberry trench coat, which can cost upwards of $4,590, can grab the budget item for a fraction of the price.
Described as a ‘regular fit’, the natural beige coat features a drop-shoulder design, lapel neck, long raglan sleeves, shoulder tabs, button closure, adjustable tie-waist belt and two pockets.
Perfect for layering over a fancy dress and heels or wearing casually with jeans and sneakers, the trench coat is set to be a crowd pleaser this season.
‘Autumn is coming and you know what that means… trench season,’ Kmart said in its video.
‘The $49 trench coat you’ll want to be spotted in.’
A good designer trench coat can cost a fortune, but Kmart Australia is staying on trend with the release of its affordable alternative for just $49
Fashion-forward shoppers who can’t afford to splash out thousands on a classic Burberry, which can cost up to $4,590, can grab the purse-friendly trench for a fraction of the price
Shoppers are loving the new trench coat, with many calling the trench the ‘perfect’ staple for their wardrobe.
‘I need that trench,’ one said.
‘Obsessed,’ another shared.
The stylish trench coat comes after shoppers went wild over a $38 Kmart item, with many calling it the ‘perfect dupe’ of a sell-out $445 designer piece.
The budget retailer’s Long Sleeve Belted Denim Mini Dress looks almost identical to Australian fashion label Aje’s Dione style.
Both collared black denim dresses feature long balloon sleeves, buttons down the front, belt loops, side pockets and stitching details.
Kmart’s Long Sleeve Belted Denim Mini Dress, $38, looks almost identical to Australian fashion label Aje’s Dione Dione Denim Long Sleeve Dress, $445
The cheaper dress lacks some key features – including Aje’s signature gold accent buttons and belt.
Aje is widely known for its high-quality materials, bold silhouettes, vibrant colors, and luxury pieces with unique prints.
Fashion blogger Kmart Insider shared her excitement over the affordable alternative to the high-end dress, which was so popular that it sold out everywhere.
‘Kmart sure Aje’d well. Losing it over this $38 dupe of the sold out Aje Dione Denim Dress that retailed for $445,’ the fashion blogger said on her Instagram.
Many customers couldn’t believe the similarities, with some suggesting it’s perfect for those who can’t afford to fork out hundreds of dollars on designer labels.
‘Wow, gorgeous,’ one said.
‘Unbelievable,’ another shared.
