Written by Dr. Abdel Rahim Abdel Wahed
Kazakhstan Launches Global Campaign “Born Bold” to Enhance its Comprehensive Capabilities
Astana – Kazakhstan has unveiled a new “Born Bold’ campaign to showcase “why Kazakhstan is an investment opportunity for businesses and governments around the world.” The promotion highlights the Central Asian republic’s credentials and potential across four key sectors: logistics and transportation, youth and education, energy and environment, and tourism and culture.
“We invite global investors, businesses, and innovators to harness the bold spirit of our population, explore Kazakhstan’s many opportunities, engage with our vibrant economy, and contribute to a shared vision of sustainable progress,” said a media release by the Ministry of Foreign Affairs of Kazakhstan during the final games of the World Nomad Games in Astana.
Courageous, ambitious and innovative
The campaign’s “boldness” theme ties in with an address made by President Kassym-Jomart Tokayev at the grand opening ceremony of the World Nomad Games in September 2024. Referring to the national tradition of nomadism, he said Kazakhs are “born courageous”.
Leaning into that, the ‘Born Bold’ slogan, according to officials, “speaks to the character of our nation”, a people they say are “known for their ambition and innovation – qualities that have driven our country’s progress throughout history.” The word ‘bold’ emphasizes the “confidence with which Kazakhstan is stepping onto the global stage, ready to engage with the world and showcase our potential.”
Addressing the grand opening ceremony of the World Nomad Games on Sept. 8, President Tokayev stressed that nomads are “born courageous” referring to Kazakh people’s inherent ability to face challenging circumstances with strength and resilience.
Kazakhstan Born Bold is a campaign which showcases why Kazakhstan is an investment opportunity for businesses and governments around the world.
The campaign highlights Kazakhstan’s bold approach, which set it apart from other nations. It also promotes the country’s strong credentials and potential across key sectors: logistics and transportation, youth and education, energy and environment and tourism and culture.
In Kazakhstan, opportunities can be found at every turn, attracting the world’s pioneers and investors, Youth & Education, Logistics & Transportations, Energy & Environmental, Tourism & Culture.
Leaning into that, the ‘Born Bold’ slogan, according to officials, “speaks to the character of our nation”, a people they say are “known for their ambition and innovation – qualities that have driven our country’s progress throughout history.” The word ‘bold’ emphasizes the “confidence with which Kazakhstan is stepping.
Kazakhstan Born Bold is a campaign which showcases why Kazakhstan is an investment opportunity for businesses and governments around the world.
The campaign highlights Kazakhstan’s bold approach, which set it apart from other nations. It also promotes the country’s strong credentials and potential across key sectors: logistics and transportation, youth and education, energy and environment and tourism and culture.
Development rooted in tradition
Vassilenko began his remarks by highlighting the significance of the World Nomad Games in the Kazakh capital.
Skilled workforce, stability and economic diversification
Ranking ninth in the world on the UN Education Index, and in the top 10 in global literacy (at 100%), Kazakhstan boasts 15 foreign universities and is a hub for overseas students and digital innovation. Its “highly skilled workforce” are future “digital stars”, campaign materials say, in what is the largest Central Asian economy and one that seems only set to grow as world-leading partnerships are being forged with tech giants such as Microsoft, Amazon and Mastercard.
Trade, energy and natural beauty
“Kazakhstan has always been pivotal in facilitating trade between the East and West. And today, we’re advancing this legacy with the Trans-Caspian International Transport Route (TITR), aka the Middle Corridor. It modernises the ancient Silk Road connecting Europe and Asia. It’s poised to revolutionise the global trade.
“The benefits include enhanced security, regional integration, and reducing freight transport times,” a release said.
Not only could Kazakhstan be a game-changer when it comes to energy production, notably from wind – as the ninth largest country in the world, it has the potential to produce over 10 times as much energy as it needs and offers acres of untapped space – but its tourism industry is taking off as well, as home to some of the world’s most diverse landscapes and cities. “With forests, deserts, lakes, mountains, and canyons side by side, it’s easy to think you’re in the French Alps one minute and the Sahara the next,” the ‘Born Bold’ website says.
The country’s natural beauty, mountains, canyons, Caspian coastline, and historic cities are held up as great places to visit, live and invest in. Accessibility is expanding, witness the new Hazret Sultan International Airport and its routes to Abu Dhabi, Istanbul, and, to come, Mecca and beyond. With 20 million visitors targeted by 2030, Kazakhstan’s Born Bold campaign is calling on investors to “capitalise on our rapidly growing tourist market.”
