Egypt

“Health” holds a dialogue session entitled "The power of culture and media"

The Ministry of Health and Population held a dialogue session entitled “The Power of Culture and Media… Shaping Health Perceptions and Human Behaviors” In the presence of Dr. Khaled Abdel Ghaffar, Deputy Prime Minister and Minister of Health and Population, today, Monday, as part of the activities of the second edition of the World Conference on Population, Health and Human Development (PHDC24), in order to shed light on the role of culture in supporting the state’s efforts in the health, population and human development sectors.

The session witnessed lectures by Dr. Ahmed Fouad Hanno, Minister of Culture, Dr. Hossam Abdel Ghaffar, Assistant Minister of Health and Population for Institutional Development Affairs and the official spokesman for the Ministry of Health and Population, Dr. Amr Seif, Director of the Egyptian Pharmaceutical Company, and director Tariq Refaat.

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During the session, Dr. Khaled Abdel Ghaffar stressed the importance of the effective and powerful role of culture in changing societal beliefs, especially among the youth, stressing that the Ministry of Culture is an essential partner of the Ministry of Health and Population in raising the level of awareness in society through various dramas and talk shows.

Dr. Khaled Abdel Ghaffar pointed out the importance of joint cooperation between the two ministries to increase unpaid, non-advertising health awareness talk shows, as well as dramas aimed at enhancing health awareness among citizens about various diseases and health issues.

Dr. Khaled Abdel Ghaffar pointed out that including all health, population, and community issues in dramatic works has a direct impact on improving the behaviors and beliefs of citizens, in line with the current beliefs and ideas of society, and in a way that ensures achieving the desired goals to enrich the life of society in the various challenges and issues facing it. The state and society, to achieve the state’s goals and support its vision of human development, human building, and creating societies characterized by well-being.

Dr. Ahmed Fouad Hanno, Minister of Culture, said during the session that culture is an inherent and essential part of the Egyptian personality and society, as it is a group Of the knowledge capable of forming ideas, which in turn contributes to shaping the identity of societies, stressing that joint cooperation with the Ministry of Health and Population is based on raising awareness among the Egyptian citizen regarding important issues, including issues of health, population, and human development.

The doctor stressed that Ahmed Hanno, that culture and art are able to increase people’s cognitive awareness, by shedding light on the challenges facing society and citizens through artistic works, including various dramatic works, plastic arts, music, and motor performance, which has an essential role in raising the degree of awareness and knowledge. Towards the receiving public. 

Dr. Ahmed Hanno pointed out the constant work through complementary projects with the various ministries concerned with achieving the goals of human development and building the Egyptian person, in order to achieve the state’s goals in this regard and create societies characterized by well-being through… Works of art in various forms.

Dr. Ahmed Hanno added that the Ministry of Culture is working to spread horizontally in all regions of the governorates of the Republic by publishing cultural palaces that aim to present all arts and culture, and reach the largest audience in a horizontally expansive manner. Strong, because it would enhance the health and social awareness of the community, stressing his keenness to enhance cooperation between the two ministries and adopt the health and population issues and challenges facing the community in dramatic works to raise their awareness, improve their behavior, and support the state’s vision of human development and achieving the well-being of society.

Dr. Hossam Abdel Ghaffar, the official spokesman for the Ministry of Health and Population, stressed during the session the role of culture and drama in raising awareness, education, and disseminating information related to the health sector, through messages directed in various cultural media, pointing out that there are a number of studies that have proven the effect of drama in raising awareness. The overall health of the recipients was 50%, of whom 36% took actual decisions regarding their general health.

Abdul Ghaffar confirmed that The importance of raising the efficiency and capabilities of health media professionals, enabling them to deliver the required messages in a truly scientific manner capable of achieving the desired goals, in cooperation with the Ministry of Culture and media agencies. 

«Abdul Ghaffar» added There are a number of studies that have proven the role of entertainment and enjoyment in learning, pointing to the importance of working within a joint work project between the two ministries to increase the flow of dramatic works that adopt this type of learning, because of its real impact on healthy behaviors, in addition to the importance of cooperation with a company. Medicines to develop a joint training program for health media professionals.

For his part, Dr. Amr Seif, Director of the Misr Pharmaceutical Company, indicated that the “Egypt 2030” vision It is based on human development and developing the human being to be able to face challenges and become an effective member of society, and the role of culture is an integral part of achieving this goal, stressing the readiness to provide all means of cooperation to the Ministries of Health and Population and Culture, to implement the goals of sustainable development and human building, stressing coordination with the Ministry Health, to hold joint workshops with training programs to raise awareness among health media professionals, in a way that ensures raising the efficiency of the medical content presented to the public.

Director Tariq Refaat said that the Egyptian state has a long history of dramatic works that shed light on many… Important health and population issues, and this process must be completed to raise awareness among citizens about the various issues facing society, as well as confronting false information that is not based on a correct background on various social media platforms, and that dramatic works should have a pivotal role in confronting this type of Rumors.

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  • Source of information and images “rosaelyoussef”

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