Hair to the throne: Demand for beard transplants has trebled thanks to Prince William’s stubble
A Turkish hair clinic believes the Prince of Wales’ stubble is behind an explosion in beard transplants.
Istanbul-based EsteNove has trebled the number of transplants being carried out, with men willing to pay £2,750 to get the heir to the throne’s ‘rugged fuzz’, in what they dub the ‘Prince William effect’.
EsteNove’s co-founder Murat Alsac said: ‘People are bringing in pictures of Prince William on their phones and saying, ‘Make me look like that’.’
William, 42, debuted his bristles in August when he and his wife Kate, 42, posted a video message praising Team GB’s athletes at the Paris Olympics.
Quizzed at the time on his rugged appearance, the future King revealed that not everyone in his household was best pleased, particularly his daughter Charlotte, nine.
‘I got floods of tears, so I had to shave it off,’ he said. ‘And then I grew it back. I convinced her it was going to be OK!’
When the Duke of Sussex’s memoir was published last year, the clinic said demand for beard transplants doubled.
Mr Alsac continued: ‘Previously, they might have cited Harry. Right now it’s all about his brother.
Istanbul-based EsteNove has been inundated with men willing to pay £2,750 to get the heir to the throne’s ‘rugged ‘ fuzz, in what they dub the ‘ Prince William effect’
When quizzed on his rugged appearance, the future King revealed that not everyone in his household was best pleased, particularly his daughter Charlotte, nine
EsteNove’s co-founder Murat Alsac (pictured) said: ‘The number of transplants we are carrying out has increased by 200 per cent – and we have christened it the ‘Prince William effect’
‘People seem captivated that one of the most famous men in the world has chosen to grow a beard and they like his new look.’
The cover of the autobiography – which became the fastest-selling non-fiction book since records began in 1998 – shows a steely-looking Prince Harry, 40, with his signature ginger beard.
In Spare, Harry claimed he argued with William after being told to shave his beard off before his wedding to Meghan, 43, in 2018.
As it is customary to be clean-shaven when dressed in military uniform, the groom was expected to razor his beard before the ceremony.
The Duke explained that he had to ask permission from the late Queen to have facial hair on the day- a privilege that was not granted to his older brother when he wed Kate in 2011.
William, 42, debuted his bristles in August when he and his wife Kate, 42, posted a video message praising Team GB’s athletes at the Paris Olympics. Here he is pictured on December 7 during his meeting with President-Elect Donald Trump
Beard transplants – which sees a surgeon remove hair follicles from a donor area, usually the scalp, and transplants them into the face to improve beard growth and density – normally accounts for 7 per cent of the 250 procedures EsteNove carries out per month on average. Pictured: The operation room at EsteNove
EsteNove – which treats 3,000 patients a year, half of whom are British – previously claimed that demand for beard transplants doubled weeks after the Duke of Sussex’s bombshell memoir Spare was published last year. Pictured: EsteNove’s other co-founder Batuhan Kizilcan
Beard transplants – which sees a surgeon remove hair follicles from a donor area, usually the scalp, and transplants them into the face to improve beard growth and density – normally accounts for seven per cent of the 250 procedures EsteNove carries out per month on average.
In recent weeks, however, this has tripled, with facial hair procedures accounting for a fifth of procedures.
EsteNove treats 3,000 patients a year and around half are British.
