Footy tragic claims the AFL accidentally leaked the Gold Coast Suns’ new team logo – and fans are NOT happy with the result

The Gold Coast Suns could be the second AFL club to undergo a rebrand for the 2025 season after a footy fan revealed a new logo that was allegedly leaked online.

The Adelaide Crows unveiled their new logo earlier this month after a lean run that has seen the club miss out on a finals spot since 2017.

Now the Suns appear to be following suit after the Play AFL website allegedly published the new logo by accident.

The new emblem was apparently shown on welcome packs for Gold Coast Auskick players, before later being removed and replaced with the current Suns logo and colours.

The new design retains the oval theme of the original logo, but has abandoned the original GC lettering and now features an S that’s been shaped in a way that makes it look like a setting sun.

There has been no confirmation if the logo is final or authorised by the Gold Coast Suns, but fans are already lining up to slam the new design.

‘Gotta be the worst logo in world sport,’ one fumed.

‘Holy f*** how have they gone worse than the original ?’ asked another.

‘Gold Coast really don’t want to be taken seriously as a footy team, hey?’ read another mocking response. 

The logo drew comparisons to the old Super League rugby league brand from 1997, eyewear company Oakley’s emblem, and the symbol used by Supercars Championship team Erebus.

Others said it came across as a failed attempt to replicate the Adelaide Crows rebrand, which also drew significant criticism.

‘How could they possibly do worse then the Crows?’ One fan asked 

‘People dissing the crows right now but this is next level,’ another posted.

Some Gold Coast supporters said they would be willing to cop the new design, but only because they hated the original logo. 

‘I mean it’s better than the old one. But that isn’t saying much,’ posted one supporter.

‘Definitely better than the old one, but that’s not a high bar,’ added another. 

‘The logo is slightly better than the original one- but the original was one of the worst the world has ever seen. & they’re just going to stick the logo on the front of the guernsey again?’ questioned another fan.

‘Weirdly enough I don’t hate this as much as I thought I would, but again I had very low expectations for their rebrand.’

While there was a flood of negative comments, there are some optimistic fans that like the leaked image and hope it is what the Suns wear into their first ever finals series in 2025. 

‘Actually looks awesome, way better than any fan made version I’ve seen,’ one supporter fired back at the knockers. 

‘First thought, yuk but it grew on me pretty quickly,’ posted another.

‘I hate how much I like it,’ admitted another.