Today, Sherif Fathi, Minister of Tourism and Antiquities, participated as a keynote speaker in the symposium organized by the Egyptian-British Business Association (BEBA), under the title “Egypt… Unparalleled Tourism Diversity,” in the presence of Khaled Nosair, Chairman of the Association’s Board of Directors.
Sherif Fathi began the session by expressing his happiness for his participation today in this symposium, which will be an opportunity to review the vision and most prominent aspects of the ministry’s work in light of the current strategy.
The minister spoke about the unique tourism diversity with which God has bestowed Egypt, including various tourist and archaeological components, a distinct geographical location, an ancient history, stunning beaches, deserts, and others.
He explained that based on this diversity came the Ministry’s vision, which is based on making Egypt the most diverse tourist destination in the world in terms of the diversity of products and styles. Tourism.
The Minister indicated that all promotional campaigns that will be implemented during the coming period will depend on presenting and highlighting this unique tourism diversity and marketing all tourism products in parallel, valuing the importance of using Electronic tourism marketing, especially through the use of artificial intelligence and its various tools and applications in the field of tourism, especially in tourism promotion and reaching specific targeted segments of tourists in different countries.
He explained There are already ready-made tourism products, and there are other products that are being developed to be ready to be included in the various tourism programs of tour operators.
The Minister stressed that there is continuous work and periodic meetings with Representatives of the Egyptian Federation of Tourism Chambers, the five tourism chambers, and professional partners from the private tourism sector to listen to their opinions and proposals and set priorities that contribute to the development of the tourism industry in Egypt.
Also. He spoke about the Ministry’s keenness to continue developing all museums and archaeological sites and improving the quality of services provided therein, including the project to develop the Giza Pyramids area. He pointed out the establishment of recreational areas in the area for tourists, such as restaurants, cafes and bazaars, and that the exercise area will be allocated to be a place for animals (camels and horses) to park and work. A path for these animals to walk to ensure good treatment of tourists and visitors in the area, in addition to proper handling of the existing animals.
The Minister also stressed the Ministry’s keenness to improve the tourism experience in museums and various archaeological sites by establishing various partnerships with the private sector, stressing that the private sector is within the framework of this Partnerships provide, operate and manage services only, apart from the archaeological aspect or what concerns antiquities in general, which is under the full supervision and management of the Ministry represented by the Supreme Council of Antiquities.
The symposium witnessed session A dialogue with the Minister was moderated by Mr. Maged El Menshawy, Chairman of the Board of Directors of the Holding Company for Tourism and Hotels, during which a number of topics were presented and discussed, including ways to encourage tourism investment in Egypt, especially hotels, to increase the number of hotel rooms in it, and the incentives and financing initiatives that Egypt offers in this framework.< /p>
Regarding the introduction of new types of accommodation for tourists, the Minister indicated that work is underway to finalize the draft that has been prepared for the regulatory controls. “For accommodation units”, stressing the importance of ensuring the required level of quality, security and safety.
Many of the attendees’ inquiries, suggestions and recommendations regarding the development of the tourism and antiquities sector were also answered. In Egypt and driving more incoming tourism traffic to it, including: mechanisms for developing the eco-tourism product in Egypt and ways to achieve sustainability in the tourism and antiquities sector, and the necessity of promoting more tourism and archaeological awareness among citizens and introducing them to the importance of the tourism industry to the economy. The National. p>
Participating in attendance from the Ministry of Tourism and Antiquities were Youmna Al-Bahar, Deputy Minister, Dr. Ahmed Ghoneim, CEO of the Grand Egyptian Museum Authority, and Amr El-Kady, CEO of the Egyptian General Authority for Revitalization. Tourism, and Samia Sami, Head of the Central Department of Tourism Companies at the Ministry.
Ambassador Gareth Bailey, the British Ambassador to Cairo, Ambassador Dominic Goh, the Ambassador of the State of Singapore to Cairo, and a number of representatives of the Egyptian Federation were also present. For tourism chambers and various tourist chambers, and a number of members of the association, Dr. Hisham Zaazou, former Minister of Tourism, and Engineer Ali Issa, Chairman of the Board of Directors of the Egyptian Car and Touring Club.
