“They’re really spending a lot of time researching and being very thoughtful about where they go. It’s going to be a very competitive Christmas season,” said Weckert.
Australians were buying more items with longer shelf lives, such as puddings and pies, ahead of time and taking advantage of major shopping events like Black Friday to purchase gifts, she said.
Coles chief Leah Weckert says the supermarket giant aims to deliver genuine discounts.Credit: Eamon Gallagher
In a statement to the Australian stock exchange last month, soon after the ACCC announced its court proceedings, the supermarket said it would defend its position.
“Coles sought to strike an appropriate balance between managing the impact of cost price increases on retail prices and offering value to customers through the recommencement of promotional activity as soon as possible after the establishment of the new non-promotional price,” it said.
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