"Cairo Francophone Cinema" He launches an initiative to produce awareness films about incurable diseases
The Cairo Francophone Film Festival launched an initiative to present medical awareness films, by producing a group of short films about incurable diseases, with filmmakers submitting ideas for scenarios that address all medical and health topics, in a renewed, creative manner. Away from consumer or direct consumption.
This came during the discussion session, which was held yesterday evening, Sunday, as part of the activities of the third day of the fourth session of the Cairo Film Festival. The Francophonie, headed by the critic and writer Dr. Yasser Al-Moheb, under the title “Health and Cinematic Drama… Horizons of Integration and Development in the New Republic,” in which he spoke Advisor Dr. Amr Abdel Razek, Dr. Yasser Moheb, head of the festival, and the symposium was moderated by art critic Ahmed Saad El-Din. It was attended by a large number of those interested and specialized in cinematic art, and people of determination. At the beginning of the symposium, a documentary film about important cinematic films that discussed various diseases was shown.
The session comes within the framework of President Abdel Fattah El-Sisi’s initiative to rebuild the Egyptian human being, and with the aim of shedding light on the role of major national companies in the field of medical and therapeutic services, in supporting… The efforts of the political leadership and the state towards providing the latest health solutions to the Egyptian citizen, and contributing to raising the standard of health and living of the citizen, and the role that art and cinematic works must play, to highlight, support and make the state’s efforts to serve the health sector in Egypt successful.The festival was announced. About a competition for the best screenplay that discusses incurable diseases, in cooperation with the Cairo Francophone Film Festival, where prizes will be given to authors and directors, while working on an accurate inventory of diseases such as kidney failure and heading towards liver disease. He stressed that this initiative is open to everyone from Media professionals, writers, civil society, and everyone who can contribute to this national project.
Counsel Dr. Amr Abdel Razek spoke about his interest in the initiative, which aims to integrate cinema with the pharmaceutical industry and health and therapeutic services, leading to new ways of treating people, and influencing Society through the magical screen, and he explained that cinema represents an effective means of awareness, through which important health messages can be delivered to every home, pointing to the importance of cooperation between drug makers and innovators in the field of cinema.
Amr Abdel Razek continued. Reaching the public through cinema is the easiest way, which helps save the state a lot of effort in manufacturing medicine. He stressed the need to change the citizen’s concept of Egyptian medicine, pointing out that it is no less effective than its foreign counterpart. He also explained that making medicine Kidney failures, which were imported from abroad, are now manufactured locally in national factories, thanks to the efforts made in this field.
Amr Abdel Razek added, saying: “We do not accept defeat, and cinema will be a major supporter of Egyptian medicine in In the coming period, we will work on producing films and series that support this vision.” There is also cooperation between authors, directors, and drug makers, with the aim of producing artistic works to convey these messages in an effective way.
Amr Abdel Razek stressed that cinema and music play a role. It is important in treating mental illness, by raising the level of societal awareness. He pointed out that cinema contributes to changing the negative perception towards Egyptian medicines, which enhances the state’s ability to export these medicines abroad. He also stressed the importance of presenting cinematic works. Diverse, with cooperation with big stars to send a message of hope to society, and motivate people to have confidence in their national products, stressing that his goal during the next two years is for the pharmaceutical industry and health services to become two sides of the same coin, and come to the benefit of the Egyptian citizen and the state’s goals.
Dr. Yasser Moheb described the initiative as a vital solution to spread the educational role of art, noting that during his participation in health conferences, he made the decision that the festival should be part of finding solutions to raise awareness of incurable diseases, and to link the pharmaceutical and production industry. Cinema, so that the film industry benefits from the support of national industrialists working in fields other than film production and drama, and cooperation with the advisor Amr Abdel Razek found an opportunity to present this type of important work, and decided that the festival would support it.
Noting that cinema It is considered one of the most prominent tools of “soft power”. Which has a positive impact in many areas, such as supporting tourism and sports, combating violence against women, and raising awareness of disability issues. He pointed out that many cinematic and television works dealt with the medical sector, praising the role of filmmakers in integrating patients’ issues into society and helping them find health support. appropriate.
He added that the health sector needs continuous human support, and that the state has activated the role of cinema and culture as tools of “soft power.” To support the 2030 Sustainable Development Goals, he asked about the extent of cinema’s ability to provide support to these groups, pointing out that the Ministry of Culture has opened the way for specialists and screenwriters to support health issues through cinematic works. He also explained that the state is counting on filmmakers A lot to achieve this goal, while seeking to present new ideas “outside the box”.
Dr. pointed out. Yasser Moheb pointed out the importance of the role that cinema plays in conveying messages about the development and manufacture of treatment, adding that the goal is to benefit all sectors, especially filmmakers, and pointed out that work is being done to produce a group of short films, whether documentary or dramatic, to raise awareness of health issues in society. Al-Masry also spoke about the fruitful cooperation between cinema and the Ministry of Health in a joint initiative, which aims to produce films that support the health sector and contribute to spreading awareness.
He added that an entire film was shown inside an ambulance at the festival. "was" The latest film, which reflects the efforts made to show the challenges facing the health sector, also called for a recalculation of drama in some areas, stressing that there is a gap between businessmen, industry, and the public, and that “soft powers” It needs a strong industry to support it.
He stressed that capital plays an important role in developing this industry, calling on screenwriters and directors to seize the opportunities and benefit from this initiative launched by the festival, and to work on writing scenarios that support this industry and contribute In developing it.
Art critic Ahmed Saad El-Din commented that the relationship between drama and health is close and deep, as artistic works, especially cinematic and television, contribute to presenting health messages in ways Influential and easy to understand, many films and series discussed multiple health issues, which helps viewers learn about diseases and ways to deal with them indirectly.
Within the activities of the third day, 4 short films were shown, which is “Eloquent Hamdi, Lover of Nagham.” ; By director Fayza Hindawi, and the movie “The Falcon” by director Ahmed Abdel-Aleem Qasim, And Mustafa Wafiq’s film “Murar” with a taste of chocolate, and “In the Mirror” Directed by Hisham Ali Abdel Khaleq, and the film Lady of the Arab Theater, directed by Ashraf Fayek.
