Brad Pitt, Who “Doesn’t Like To Do Press,” Will Do “World Tour” To Promote ‘F1’, Producer Jerry Bruckheimer Says
Brad Pitt will go all out to promote the June 2025 release of F1producer Jerry Bruckheimer said Thursday.
“Brad is really invested in this movie,” Buckheimer said during an appearance at Liberty Media‘s investor day in New York. “He doesn’t like to do press, but I think we’ll take him on a world tour where he’ll be glad to show his efforts in driving and acting in this movie.”
Formula One was acquired in 2016 by Liberty. The company, controlled by media billionaire John Malone, invited Bruckheimer to its investor meeting to drum up enthusiasm for the film project, which was made with its co-operation. It is the latest screen promotion for the auto racing circuit, following the multi-season success of Drive to Survive on Netflix. The streamer is also getting set to release limited series Sennaa scripted take on the late F1 driver Ayrton Senna.
Directed by Top Gun: Maverick‘s Joseph Kosinski, F1 is scheduled for theatrical release on June 27, 2025.
Asked about the plan for premieres of the film preceding its commercial bow, presumably meaning festival berths at Cannes or the like, Bruckheimer kept his cards close to the vest.
“That’s up for discussion,” he said. “I think we’re going to show it in Monaco, to the drivers and the F1 teams and then we’ll have premieres in New York and London and a bunch of other cities.”
One aspect of the project that has drawn industry attention is the shape of its theatrical run. Apple has been recalibrating its film release plans of late after seeing mixed results from several big-budget projects over the past year. As Deadline exclusively reported last summer, the tech giant shifted WolfsPitt’s recent teaming with George Clooney, to a limited one-week theatrical release before a streaming debut on Apple TV+. Initially, it was envisioned going wide after its world premiere in Venice.
“It’s going to be everywhere around the world – Imax theaters, where you’re going to get the huge experience that Imax gives you,” the producer said.
Bruckheimer teased the texture of the film, which he said is in keeping with “process” films and series he has produced over the course of his career.
F1 drivers, he said, “are booked every five minutes. It’s unbelievable what their life is like. The physical toll that it takes on them, the amount of training that they have to do, you never see that. But we’ll certainly show you some of that in the movie. I love to make what I call process movies. I’ve done it over and over again. I had a TV series called CSI that takes you behind the curtain and shows you what the world is really like and that’s what our movie does. You get inside the world of F1 and you see how it actually works. But there’s a lot of wonderful dramatic stories I keep telling.”
