Not long after Donald J. Trump had secured a second go at being president, a group of dreamers set their sights on building a new world, far from this polluted planet and its troubles. This cohort was not destined for Mars, but to a space within themselves – a digital utopia just for the like-minded.
Bluesky is a microblogging site for idealists, devoted to protecting them against the raging reality of divergent opinion in a democratic system. The pilgrims took with them their in-house journal, The Guardian, which left Elon Musk’s X with the flounce of a friendless man leaving a party to which he hadn’t been invited. Henceforth, the trust-funded worldwide webzine will dedicate itself to nurturing the delicate biosphere of an alternative reality.
Defectors from Elon Musk’s X are taking up with Bluesky. Credit: NurPhoto via Getty Images
Three million users have joined Bluesky over the past week, according to the platform, and they have been busy tending to their new world. In this environment, misinformation and disinformation are not alone the enemy; malinformation – information that does not accord with the idealists’ worldview – is the apple from the tree of knowledge, from which the Devil bid Eve to sup.
Curious interlopers from the Other Place – the increasingly uncensored X – have experimented by pushing the boundaries of the sayable on Bluesky. To their delight, reasonably mainstream opinions attract the ire of the moderators, and are soft-censored as “intolerance”. Posts labelled thus are not visible in the app until a user clicks on “show”. This functionality is a clue to what the spotless mind can experience on Bluesky. Only the opposite of malinformation – “euinformation”, eu being the obverse prefix – is welcome here. Euinformation is well-meaning information; not really information so much as a curation of comforting progressive axioms.
Meanwhile, in the real world, way over here in Australia, I’m never quite sure which way the discussion is going to go when someone raises the re-election of Donald Trump. Given space to speak, tradies volunteer that it’s not a surprise to them that Trump won. Hairdressers venture that it might be a good thing. Even in trendy urban enclaves, the anti-Trump clucking is not as secure as in 2016.
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The top three concerns in the US election were democracy (presumably whether it would be honoured), the economy and migration. But the cultural effect of focusing on those essentials is wide-reaching. On reflection, it seems everyone knew that they or other people privately had less and less patience with the vanity projects of the boardroom, while the economy constricted the lives of salary men and women. Acronyms have been crumbling.
Many companies have slunk away from the ESG (environmental, social and governance) trend as it has emerged that many were just faking it. Australian companies have become more wary about the claims they make in this area after corporate watchdog ASIC announced it was cracking down on greenwashing – the “practice of misrepresenting the extent to which a financial product or investment strategy is environmentally friendly, sustainable or ethical”. In August this year, the world’s largest investment firm, BlackRock, which has $US10 trillion ($15.4 trillion) under management, reported that it had dramatically reduced its support for shareholder proposals addressing environmental and social issues.
Another acronym, DEI (diversity, equity and inclusion), is also under fire. Over 200 US colleges have backtracked on their DEI programs, as suggestions swirl that race-based admissions programs have disadvantaged some ethnic groups, including Asian Americans. The grandmama of corporate DEI, White Fragility author Robin DiAngelo, was accused of appropriating passages and ideas in her PhD dissertation from minority scholars without attribution. DiAngelo has become wealthy lecturing corporate teams around the Anglosphere on DEI, leaving them with a tangle of rules and terminology so confusing that their main use is to be weaponised in internal disputes. DEI scepticism and exhaustion have reached Australia too, with some consultants reporting that companies are scaling back, or at the very least rebranding, these departments.
