Beauty brand behind ‘holy grail’ item voted BEST in Australia stuns thousands of shoppers with glowing results: ‘Can’t live without it’

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A beauty brand behind a ‘holy grail’ item voted best in Australia has been flying off the shelves after wowing thousands of shoppers with glowing results.

esmi Skin Minerals has been winning over fans with its best-selling Hyaluronic Hydrating Serum that claims to boost skin hydration by 25 per cent within two hours.

The ‘powerful’ formula, featuring triple-action hyaluronic acid, acts like a ‘big drink of water for your skin’, leaving the complexion deeply moisturised and plumped.

Formulated with nourishing ingredients such as Niacinamide (Vitamin B3), the beauty buy is suitable for all skin types, including dehydrated, oily and combination complexions.

The ‘game changing’ formula is so popular that it was crowned ‘Best Serum’ in beautyheaven’s Best in Beauty Awards 2024.

And the best part? You can can reap the rewards of glowing skin this summer as the Hyaluronic Hydrating Serum is now on sale for just $45.50, normally $65.

The serum is completely free from harsh chemicals, parabens, sulphates and fillers, offering a clean formula your skin will love.

What sets the serum apart are its hero skin-boosting ingredients: Hyaluronic acid, Niacinamide (Vitamin B3) and skin healing Allantoin. 

The formula may reduce the appearances of large pores, uneven skin tone, fine lines and wrinkles.

The product is easy to use. 

Simply cleanse your face to remove impurities, then apply a pearl-size amount of the serum to your fingertips, gently massaging it into your face and neck using upward motions. 

Follow the skincare routine with your favourite face moisturiser or face oil to seal in hydration.

The serum has received more than 2,200 glowing reviews online, boasting an almost near-perfect rating of 4.9 stars out of 5.

Customer Tianna shared her stunning skin transformation, saying ‘consistency’ and a ‘straight forward skincare routine’ are the ‘secrets’ to a flawless glow.

She has been using the brand’s Hyaluronic Hydrating Serum, along with the Uncomplicated Cleanser and Probiotic Skin Mylck + Anti Redness.

‘100 per cent LOVE! When I purchased esmi, that was the moment I decided to invest in my skin and one of the best decisions I’ve made. Within a couple weeks my skin was clearer and it was like a weight was lifted off my shoulders,’ she said.

Shopper Megan, who developed skin concerns during pregnancy, shared her positive experience with the serum after improving the appearance of her complexion following a year of adjusting her skincare and diet.

‘Today was the first time I’ve felt confident to leave the house in nearly a year with no make up on. After a bit of persistence, my skin is looking great, it’s almost glowing,’ she said.

‘I have stuck to a routine and my skin is looking and feeling great. I am able do cardio and eat all my favourite foods again.’

Shoppers say the serum is a ‘game-changer’ and a ‘holy grail’ for skin hydration, with many reporting noticeable improvements in skin texture, plumpness and overall glow after consistent use.

‘My dry skin absolutely drinks this up. The texture is a bit sticky and thick which I like as it feels like it sinks into the skin, rather than an oily serum which often feel like they sit on top of the skin. Putting this on before my moisturiser at night leaves me waking up with plump and hydrated skin,’ one raved. 

‘This Hyaluronic Hydrating Serum is always in my beauty bag, whether I’m at home, or travelling. It’s the perfect companion for my other daily used products – my best friend. The results speak for themselves,’ another shared. 

‘My forever go-to for hydration. There’s nothing else that makes my skin feel the way this hyaluronic serum does. It’s like a cool drink for my thirsty skin,’ one added.

Many shoppers revealed the serum has become a part of their daily skincare routine – while others are ‘blown away’ with the results.

‘I cannot live without this. Absolutely love love love this serum. I’ve been using it morning and night for the past six months. It’s the perfect base for my makeup, it provides instant hydration and makes your skin feel so refreshed and plump,’ one said. 

‘I am so obsessed with this serum. Ever since I started using it, my skin has been glowing and I am getting so many compliments. It has a really dewy texture and it does dry quite quickly. Hot tip: make sure that your face is slightly damp before you apply the serum as it helps absorb better,’ another shared.

‘This beautiful serum wowed me from first sight. My skin feels instantly hydrated once the serum is absorbed and it doesn’t leave my skin with any sticky residue, it absorbs so well… This is a winner for me and after using for a while now, it’s a must-have in my skincare routine when I’m needing good hydration,’ one added.

Customers have shared that ‘a little goes a long way’ when using the formula as part of their daily skincare routine, with many saying their serum has lasted up to three months.

Esmi Skin Minerals is offering beauty fans 30 per cent off sitewide and a free skincare set for orders over $139. 

Fans of the brand can stock up on their favourite must-haves – including best-sellers Hyaluronic Hydrating Serum, 24K Gold Nourishing Oil, Ageless Hyaluronic Serum, The Uncomplicated Cleanser and Probiotic Skin Mylck Cleanser.

The massive sale runs until Sunday, December 8.