Ava Phillipe stuns in fragrance campaign, Jon Bon Jovi throws a laundromat party, and more of the week’s style highlights

When it comes to style, we are all inspired by what we see; whether it be a well-dressed celebrity, a blow-your-mind catwalk presentation or even a fashionable passerby.

As fashion editors, we’re moved by all of the above, and then some. 

We’re exposed to under-the-radar labels; we get a first-hand look at collections months before they hit stores; we attend VIP events; we’re tapped into brands with chic-yet-cheap offerings and we shop — a lot.

To share our knowledge, FEMAIL brings you Style Swoon, a weekly series of the latest, greatest and on the verge. 

We hope this series will serve as a buying guide and point of inspiration for all.

This week’s roundup stars with a fun new offering. On Thursday, January 30th, the L’AGENCE x Eberjey collaboration dropped. 

The limited-edition collection of chic sleepwear and accessories were designed to make the transition from day to night seamless and stylish.

Garments are made with Eberjey’s synonymous washable silk and featuring delicately refined French-inspired floral prints.

The Eberjey x L’AGENCE capsule includes the Inez, an elevated evolution of Eberjey’s classic PJ set, offered in a Long PJ set ($298), a Short PJ set ($258) and matching Silk Eyemasks ($48) in both floral print colorways.

As well as a Short Robe ($248) and Short Slip ($198) exclusively in the Dusty Rose floral print.

Available in XS to XL size range, the capsule is available exclusively at L’AGENCE boutiques and online at lagence.com and eberjey.com.

Love is in the air

Vince Camuto Fragrance’s Global Brand Ambassador Ava Phillipe, daughter of Reece Witherspoon and Ryan Phillippe, stars the brand’s Valentine’s Day campaign promoting Amore Eau de Parfum.

This marks the third campaign for Ava with the label. 

Delicately holding the fragrance, the 25-year-old looks gorgeous wearing a nude spaghetti strap top surrounded by large red blooms.

With notes of Sparkling Clementine Ice, Cassis Bud, and Bergamot, and base notes of Silky Sandalwood, Cashmere Accord, Crystallized Amber and Musk, Amore reflects the modern woman – confident and unforgettable. 

Inspired by sensuality, femininity, affection and admiration, the scent is fruity and flirty. 

‘I’m so honored to be a part of the Vince Camuto family as the Global Brand Ambassador for their exquisite fragrance line,’ said Ava.

‘To me, this partnership is an organic extension of my self-expression and appreciation for beauty.’ 

 The fragrance can be found on VinceCamuto.com for $92.

Best on ice

On January 31st, Canadian luxury outerwear brand Moose Knuckles dropped its newest capsule collection with the NHL called ‘The Moose Knuckles x NHL Four Nations Face-Off’.

The Four Nations Face-Off will take place in Montreal, Canada and Boston, Massachusetts from Feb. 12-20th.

The highly anticipated event brings together top NHL players representing Canada, United States, Sweden, and Finland.

This capsule celebrates the international spirit of hockey blending Moose Knuckes’ signature designs with elements rooted in the energy of the tournament.

‘Our partnership with the NHL represents an exciting new chapter for Moose Knuckles,’ said Victor Luis, Chairman of Moose Knuckles. 

‘We’re proud to bring our creative edge to the storied history of hockey through collections that push boundaries while celebrating the grit, resilience, and style that define the sport.

The collection consists of the Four Nations Beanie ($250), Scarf ($325), Jersey ($375), and Bomber ($1090).

It is available exclusively at MooseKnucklesCanada.com, select retailers, and at the Yorkdale and Royalmount locations.

Sporty and stylish

This week LA-based fashion brand STAUD introduced their latest innovation, STAUD Sport, a reimagining of what sportswear can be. 

STAUD Sport offers something entirely different than what’s already on the market.

Whether you’re headed to the gym, running errands, or enjoying an evening out, the collections is made up of beautifully crafted pieces (free of heavy logos) that make it easy to transition from one moment to the next, all while keeping you comfortable and chic.

Pieces include bold anoraks with sleeves you can zip on and off, oversized scrunchies that double as mini purses, lightweight nylon jackets, easily packable neoprene ballet flats, and a performance gown that can take you from a sporting event to a lovely dinner.

Building off of successful collaborations with New Balance, Keds, and a limited-edition Pickleball capsule, STAUD knows the consumer wants more from their activewear.

When asked about the newest category to the STAUD world, Sarah “Staud” Staudinger, CEO and Creative Director of STAUD, said: ‘We’ve created a collection that delivers on comfort and performance without compromising style. These aren’t just clothes for sport—they’re clothes for life, because we believe life is sport.”

The collection ranges from $75 to $395 and is available exclusively at staud.clothing and in all STAUD stores.

 Bubbly and Suds

On Thursday, January 30th, father-and-son duo and co-founders of Hampton Water Rosé, Jon Bon Jovi and Jesse Bongiovi, turned laundry day into a full-on party at La La Laundry in Manhattan’s Lower East Side.

The laundromat takeover celebrated the national launch of Hampton Water Bubbly, rolling out nationwide this spring.

The new sparkling offering features a fresh, crisp flavor and notes of strawberry, raspberry, and watermelon. 

Casually dressed in jeans, Jon and Jesse played hosts and greeted guests with big smiles. 

Lexi Wood, Jordyn Taylor Braff, Rachel Hilbert, and Audrey Trullinger were all in attendance.

Guests sipped on the brand’s new sparkling rosé, while enjoying live music from DJ Austin Millz.