Australian Lamb’s summer advertisement has dropped for 2025 and includes several big names from Aussie culture, including Olympic breakdancing star Rachel ‘Raygun’ Gunn.
While last year’s theme took aim at things that were ‘Un-Australian’, Australian Lamb have for 2025 encouraged people to ‘get out of the comments section’.
The advertisement is understood to have used real comments that people on the internet have written in relation to a variety of subjects including dog grooming, making a cup of tea and Raygun.
During the advert, the individuals highlight some of the bewildering comments that were shared online last year, before Lambassardor Sam Kekovich produces a grilled lamb cutlet to unite the individuals in the advert.
Highlighting some absurd comments, a group of people are pictured in the promotion sitting in a stand which has a sign above it, reading: ‘The comments section.’
During the ad, several actors begin to argue over whether you should put milk in a cup of tea before you take the tea bag out.
Australian Lamb’s summer advert for 2025 has dropped and it appears to mock breaking sensation Raygun
The Aussie breakdancer copped widespread trolling in the wake of her performances at the 2024 Paris Olympic Games
One exasperated character says: ‘We’re fighting over tea now…’ While another responds: ‘Could be worse…’
The camera then pans to a woman dressed in a green set of tracksuits appearing to impersonate Raygun by performing a dance on a stage in front of the group.
Several members in the stand subsequently shout out a variety of messages to the lady including: ‘She’s my hero,’ and ‘She broke dancing’.
‘I don’t get it one added,’ while one hit back at the comments. ‘Oh another keyboard warrior.’
‘It’s fake,’ one was heard saying, while another added: ‘Why’s everyone hating.’
The woman continued to dance and roll on the floor as two individuals appeared to question why there was so much trolling.
‘There’s got to be something that unites us,’ one said, before the screen cut to Kekovich who said: ‘C’mon everybody, get out of the comments and get into the cutlets.’
The humorous advert intends to shine a light on the difference between how some Australians have treated people online compared to how they would in person.
During the advert, several people stood in what’s being dubbed ‘comments section’ hurl abuse at a raygun impersonator while she dances on stage
Livestock Australia General Manager for Marketing, Nathan Low, said: ‘When you delve into the world of online commentary, it would leave you thinking Aussies are at each other’s throats, no matter how trivial the topic.
‘But in real life, we don’t treat each other like that.
‘The Summer Lamb campaign is an irreverent reminder that Australians are always at their best when we’re united, and there’s no better way to bring everyone together than an epic Aussie lamb barbecue.’
It comes as Raygun was heavily trolled in the wake of her performances at the 2024 Paris Olympics but has also become somewhat of a cult hero in Australia.
The Aussie breaking sensation failed to score any points at the Olympics and had been questioned for her unique dances, with the university researcher hopping like a kangaroo.
While many have offered support and congratulated Gunn on making it to the Games, she has previously opened up on some of the horrid comments some social media users have sent her.
Raygun has defiantly vowed not to let her haters defeat her.
‘People really have tried to shame me,’ she said.
At the end of the clip, Lambassardor Sam Kekovich holds up a grilled lamb cutlet, before uniting those in the comments section
Raygun has previously been open about some of the trolling she has copped but defiantly says that their hate won’t get to her
‘It’s been so hard to process,’ she told Stellar. ‘My whole world has changed. My identity has changed. My relationships have changed, for better or for worse.
‘It’s in times like these that you find out who your real friends are, unfortunately. And because things are still changing, it’s just impossible to wrap your head around.
‘It’s hard to predict what it’s going to be like when I leave the house.’
She added: ‘I think the haters want me to be locked away in a room, ashamed and quiet.
