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Aussie brand launches ‘thickest, most hydrating’ dupe for Hailey Bieber’s cult Rhode buy and at just $17 beauty fans are ‘absolutely obsessed’: ‘Run, don’t walk’

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Beauty lovers hoping to try out the lip balm with cult status from Hayley Bieber’s Rhode Skin have to beg, borrow or invest in a place ticket overseas to buy one.

But now, Designer Brands (DB) Cosmetics have stepped up to fill the gap in the local market, launching a affordable dupe that’s set to rival Rhode’s viral peptide lip treatment. 

The Aussie brand’s Pep Up Peptide Lip Treatment is a rich, deeply restorative formula packed with peptides to make lips nourished, smooth and plump – and it’s almost half the price of the original.

Already winning rave reviews from shoppers and influencers, the $16.99 product promises to lock in moisture with its key ingredients Vitamin E and Carnauba Wax, in addition to the peptides, which help lips from drying out and protect that precious skin barrier. 

With price tag of $18USD for the Rhode treatment, which is over $27AUD, plus oversees shipping costs as the US range isn’t available from local stockists currently, the affordable DB product is being well-received by Australian beauty lovers.  

Australian beauty shoppers are ‘obsessed’ with DB Cosmetics’ Pep Up Peptide Lip Treatment, hailing it as a dupe for cult brand Rhode, and almost half the price

Pricey: The Rhode lip treatment is over $27 and that's without overseas shipping costs

Pricey: The Rhode lip treatment is over $27 and that’s without overseas shipping costs

Beauty Influencer Lauren Ilord raved about the similarities between DB Cosmetics’ Pep Up Peptide Lip Treatment and it’s high-end counterpart: ‘Right down to the packaging, she looks sooo similar!’

‘I’m already absolutely obsessed with the applicator! It’s so easy to apply and it’s the perfect size,’ she added. ‘Already, my lips feel more hydrated and nourished. I’m really impressed.’

‘Everything about this is giving Rhode, right down to the applicator,’ make up artist Make Up by Lucy shared on social media.

‘It’s the thickest, most hydrating rich lip balm, but not sticky at all. Run, don’t walk to pick one of these up for yourselves – you won’t regret it.’

DB Cosmetics has launched their Christmas Collection with beauty products inspired by luxury brands including Charlotte Tilbury, Drunk Elephant and Sol de Janeiro

DB Cosmetics has launched their Christmas Collection with beauty products inspired by luxury brands including Charlotte Tilbury, Drunk Elephant and Sol de Janeiro

Just in time for the festive season, the lip treatment has been released in a gift set, the Pep Rally Lip Treatment Duo with a lip exfoliant to really elevate your lip care by smoothing lips before locking in moisture for $24.99. It’s perfect for any beauty fan who likes to be ahead of the game. 

DB Cosmetics has released a range of products inspired by iconic brands including Drunk Elephant, Charlotte Tilbury, Sol de Janeiro and more in time for Christmas.

From make up to skincare, products in the ‘luxe for less’ brand’s Christmas Collection are priced between $9.99 and $29.99.

Sol de Janeiro creams are atop many teens' wish list, but at $75 each, the cult products come with a hefty price tag. The I Go to Rio trio set is just $19.99 for three summery fragrances

Sol de Janeiro creams are atop many teens’ wish list, but at $75 each, the cult products come with a hefty price tag. The I Go to Rio trio set is just $19.99 for three summery fragrances

DB’s The Glow Up Radiance Drop Duo, $29.99, is inspired by Drunk Elephant’s iconic brightening and sunshine drops, which retails for $60 each.

Teens across the country have the Sol de Janeiro creams at the top of their wish list, but at $75 each, the cult products come with a hefty price tag. The I Go to Rio trio set is just $19.99 for three summery fragrances

All of DB Cosmetics’ products are available online and at leading pharmacies. 

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