The 20 cities where couples are most likely to cheat this winter have been named and shamed by a controversial dating website – with Florida ranking top.
Ashley Madison, the dating site that caters to married people and boasts the slogan ‘Life is short. Have an affair.’, examined which cities have the most sign-ups per capita across America.
The site’s chief strategy officer Paul Keable told Fox News: ‘It’s a really interesting time of the year as we walk into winter and what a lot of online daters like to refer as “cuffing season,” where you try to lock down a partner for the colder months.
‘We at Ashley Madison wanted to take a look at our data to see where affairs are more likely to potentially happen this coming winter.’
The findings show that four of the top 20 cheating hotspots are located in Florida – with Miami, Orlando and Tampa ranked one, two and four respectively. Last Vegas in Nevada snuck in at number three.
Keable pointed out that the majority of the top cities are in warm weather spots.
‘But when you drill down a little bit beyond the top five, you start to see that a lot of winter hotspots and possibly some après-ski areas are going to be the highlight of activity for a lot of online married daters this winter,’ he added.
Keable claimed the findings also suggested that ‘infidelity and adultery are ubiquitous across the country, with cheating occurring everywhere and anywhere.
The 20 cities where couples are most likely to cheat this winter have been named and shamed by a controversial dating website – with Florida ranking top
Ashley Madison , the dating site that caters to married people and boasts the slogan ‘Life is short. Have an affair.’, examined which cities have the most sign-ups per capita across America
Keable further added that Cincinnati, ranked at number five, is a ‘perfect encapsulation’ of why his business exists.
‘You have some really top tier companies that operate out of here. But a lot of blue-collar workers. And what they’re saying to us and to the world is that maybe monogamy doesn’t work for everybody and we’re going to choose direction and we’re going to choose Ashley Madison to fulfill what’s missing over the cold winter nights,’ he told Fox News.
The state of Colorado also features prominently on the list, with three cities named in the top 20 for cheaters.
Keable claimed the result was no surprise as the state is a popular destination at this time of year where people ‘revel’ in winter activities.
Ashley Madison also released a report, Lifting the Veil on Infidelity, which revealed why married people might feel the need to stray into a non-monogamous lifestyle.
The study found that overall, 16 per cent of adult Americans said they have been unfaithful.
The research also claimed that out of their members, 67 per cent felt they were not sexually satisfied compared to 30 per cent of the general population.
Meanwhile, 41 per cent of Ashley Madison members and 29 per cent of the general population felt they were not having their needs met through affection or attention.
It was also noted in the study that people’s attitudes appear to be changing toward infidelity around the world.
In the United States, 51 per cent of men and 44 per cent of women said they would forgive a partner for being unfaithful, the research said.
Ashley Madison chief strategy officer Paul Keable said: ‘It’s a really interesting time of the year as we walk into winter and what a lot of online daters like to refer as ‘cuffing season’, where you try to lock down a partner for the colder months’
‘What we really have found is both men and women are seeking intimate physical relationships as their primary rationale around joining a site like Ashley Madison. It’s not necessarily just for the excitement or the scandal,’ Keable said.
The study found that women reported feeling less shame for infidelity than men, 42 per cent versus 48 per cent, but are also less likely to forgive a partner for cheating.
Sex and relationship expert, Dr. Tammy Nelson, told Ashely Madison that this could be due to different expectations within a marriage, relationship or family.
‘As the primary caretaker, the primary parent and a working parent, women shouldering the burden of being the householding partner are exhausted and can be quick to judge if their spouse isn’t helpful. They may find romantic partnerships less satisfying when their mate refuses to divide responsibilities evenly,’ she said.
‘Resentment makes for a cool bedroom, and if on top of ignoring the house and kids, a partner has an affair, feelings of abandonment in the at home partner can lead to helplessness about the relationship and eventually divorce. If a spouse is not a good companion, and is not contributing sexually either, it can be a lose/lose proposition.’
Keable also offered advice to any men who are troubled by the findings.
‘Your partner, if she is going out on Friday and Saturday nights without you, and you think she’s with her girlfriends, maybe you want to check on that. And maybe more importantly, have a conversation with her about are her bedroom needs being met? Because that is why women are looking to have partners outside of their marriage,’ he said.
‘So, if you don’t want your wife joining Ashley Madison, not only should you ask her what she wants in the bedroom, you better figure out a way to deliver in a way that satisfies her needs more often than not,’ he added.
Infidelity coach Albert Arnaiz claims to have had more than 100 affairs while in serious relationships and revealed to Daily Mail the signs your partner may be cheating
Arnaiz believes that if there were no consequences, up to 80 per cent of men and women would embark into non-monogamy
A serial cheater and infidelity coach, who claimed to have had more than 100 affairs, has previously revealed the warning signs for a cheating partner.
Albert Arnaiz, the author of How to Be Unfaithful Without Getting Caught, said he embarked on his first affair ‘because I was in a long-term relationship with a partner, and it wasn’t good. I tried to break it off — but we continued… and I decided to escape, and my way of escape was infidelity’.
Arnaiz noted the small changes in behavior that usually expose a cheating partner, include hiding their phone, scrubbing their location history, and cleaning away any evidence- including leftover perfume or cologne.
He also claimed that a new interest in the gym, holding more cash than usual, a loss of sleep, increased sex drive and even doing more housework could be telltale signs.
