Discover how a signature Molton Brown fragrance, Mesmerising Oudh Accord & Gold, can play a star role in the intimate act of holiday gifting.
This is Product of the Week – a round-up of the Dazed Beauty team and wider community’s must-have beauty buys.
WHAT IS IT?
Brand: Molton Brown
Product: Mesmerising Oudh Accord & Gold Eau de Parfum
Price: £140 (100ml)
WHY IS IT SO GOOD?
Molton Brown has made its name as one of Britain’s foremost luxury fragrance brands since it was founded back in the 70s, and its Mesmerising Oudh Accord & Gold Eau de Parfum has been a much-loved highlight of its fragrance collections for the last ten years. As a winter favourite – along with the likes of Re-charge Black Pepper and Rose Dunes – it’s especially in-demand as the holiday season rolls around.
Having perfected the art of gift-giving over the last 50 years, Molton Brown knows this all too well. In its new Christmas campaign, Gifting is the Art of Knowing, the brand highlights how the holiday season is a chance to celebrate deep human connections, from old friendships to new loves, and conjure up shared memories and anecdotes via the deeply personal sense of smell, to show the people closest to you just how well you know them.
So where does its Mesmerising Oudh Accord & Gold fit into all of this? Well, like a carefully-chosen present kept under wraps, the fragrance’s elements intertwine like a “well-kept secret”, says creator and senior perfumer Sylvia Fischer, with notes of bergamot steeped in smoky black tea, saffron, oudh, vanilla, and “sweet, woody” olibanum. For the right person, it’s the perfect way to say “I know you”.
Molton Brown’s sustainability commitments are another big selling point. For the festive season, its uniquely-marbled gift boxes are 100 per cent recycled, and its Hertfordshire factory is similarly eco-conscious, using 100 per cent renewable energy and sending zero waste to landfill. This reflects a long-term goal to make at least half of its products reusable and refillable by 2030. Who doesn’t love an opportunity for guilt-free gift-giving?
QUICKFIRE QUESTIONS
This product feels like…
Sipping a steaming cup of spiced tea in a cosy log cabin in the woods. Sharing memories around the fire. Maybe there are some pixies out there too, to complete the cottagecore vibes. Who knows!
It’s the perfect Christmas present for…
That friend who likes to turn up fashionably late to festive drinks, just to turn heads and make an entrance.
If you had to describe it using only emojis…
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