Leading international TV distributor ITV Studios has revealed that its dating show format “My Mum, Your Dad” has been commissioned by Brazilian streaming platform Globoplay. The Brazilian edition will be the third new international market this year to bring the show to viewers.
The Brazilian edition will be produced by Formata. Production is already underway and the series is set to launch on Globoplay in 2025.
“My Mum, Your Dad,” created by father-daughter duo Greg and Haley Daniels, has its own spin on the dating show genre, offering single parents a second chance at love with their adult children secretly playing matchmaker.
The second season of “My Mum, Your Dad” in the U.K. premiered last month and is performing strongly on streaming platform ITVX, becoming the platform’s No.1 non-scripted title of the last two weeks of September. Two new versions have premiered this year: in Poland (“Moja mama i twój tata”) and in French Canada (“Ma Mère, Ton Père”), where it is the number one show in its time slot with 23.9% market share. The format has also been shown in Australia, the U.S., Sweden, New Zealand, France and Germany, among other countries.
Ruth Berry, managing director of Global Partnerships at ITV Studios, said: “I absolutely cannot wait to see ‘My Mum, Your Dad’ in Brazil. What an exciting step for the format to make its debut in Latin America. We’re confident it will resonate with local tastes and be absolutely vibrant, sparking even more interest in the format globally.”
The deal was brokered by Laura Rhodarmer, head of brand partnerships, Americas at ITV Studios, and Carolina Iacia, head of formats acquisitions at Globo.
“My Mum, Your Dad” originated in the U.S., produced by ITV America’s ITV Entertainment in association with Rombola Entertainment for HBO Max. The executive producers are Greg Daniels (creator of “Upload” and developer of “The Office” in the U.S.) as well as Haley Daniels, Simon Thomas, Bernie Schaeffer and showrunner Sam Dean.
ITV Studios distributes the format and all finished versions of the show internationally.
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