Gersh has signed technology-forward golf company Newton Golf as a client. The announcement of the signing comes in the same month that Newton Golf announced a strategic rebrand, having previously been known as Sacks Parente.
Gersh will provide media, event and athlete/celebrity-driven support, as well as develop plans that drive innovation and growth for Newton Golf.
Newton Golf represents a modern, yet timeless, brand that resonates with today’s golfers. Inspired by the work of Sir Isaac Newton, the pivotal scientist who formulated the laws of motion and gravity, every product Newton Golf delivers is rooted in the principles of physics and embodies his legacy of innovation and precision.
The nod to one of history’s greatest minds highlights Newton Golf’s dedication to creating technologically advanced equipment that works smarter for every golfer.
The work will be led by Gersh’s senior partner and head of alternative Alec Shankman, who has previously worked in a similar capacity with clients such as Meridith Baer, Spree and Duck Commander.
Gersh also recently signed Slingshot, for which the agency will do similar strategic consultation work. Slingshot is a business and financial management platform tailored for creatives and companies. It centralizes operations like invoicing, payments, and payroll, while also offering full-service bookkeeping, tax filings and expert concierge services.
Designed to streamline administrative tasks, Slingshot allows clients to focus on their growth and creativity instead of spreadsheets and documents. Slingshot empowers artists and creatives by taking the hassle out of managing their business operations, and offers companies a seamless platform that consolidates billing and simplifies payment processes.
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