Julia Fox street style 202411 Images
“You see how I do my street style for the paparazzi? Very demure, very mindful,” said Julia Fox this week. “I don’t look like a clown when I’m on Getty Images. I’m very mindful of why I was invited to Backgrid.” OK, so Julia Fox didn’t actually say this, but it’s a riff on the now viral speech from TikTok creator Joolie Lebron, who last week reminded us all of a very important life necessity: to be as demure as possible.
In the video – which has now been viewed over 10 million times – Joolie shows off her “presentable” and “modest” fashion choices while decrying those who attend job interviews looking like the put-together Marge Simpson, but turn up to their first day as her unkempt sisters Patty and Selma. “You see my shirt?” says Joolie. “Only a little chichi out… be mindful of why they hired you.”
Now, the Demure Culture enrapturing the internet has trickled down to the streets of New York, as Julia Fox arrives to her latest pap run in a very demure, very mindful ensemble. Gone are the gimp suits, condom dresses and questionable blocks of cheese, instead replaced by an ankle-length sundress, long opera gloves and a silken head wrap, all in virginal lily white.
The look was topped off by a rather large boater straight out of the 1950s (the most demure of decades) and the dress is also from Gap Inc, the great and understated American outfitter. Don’t let the slime green colour of the hat fool you, though – this look isn’t coming from the Brat playbook, but straight from Joolie’s chronicles of demure.
Hang on. Wait a second. Isn’t suggesting women should dress in a way that communicates meekness and modesty actually very offensive, I hear you ask? Well, if you haven’t cottoned on to the tone just yet, and circle back to Joolie’s original video, you’ll realise that this new found fixation on demureness is just one big joke! In another video, Joolie shows us how to be demure when turning up to the CVS on the Las Vegas strip hungover with foundation down your top (“I show up as I am. Very mindful”). In others, she gives advice on how to pick up your ID you left at the gay bar, how to let your mother know you weren’t kidnapped on vacation, and how to apply deodorant, but all in a very demure way.
As is her want, Joolie is actually satirising the manifold behavioural expectations put upon the modern woman – her mind! So, demure is just a joke, and we’re pretty sure Julia Fox knows that too – just two days before her modest street style offering, the It-girl was spotted skulking the streets of her hometown in a low slung maxi skirt made from hemmed-together men’s boxer shorts. There’s the Julia we know!
