The UFC and WWE both saw strong gains in site fees, sponsorship dollars and live event demand in the second quarter, which boosted the fortunes of its parent company enough to allow TKO to raise full-year financial guidance for the second consecutive quarter.
Total company revenue came in at $851.2 million, with adjusted earnings before interest, taxes, depreciation and amortization of $420.9 million and net income of $150.7 million. The WWE’s WrestleMania 40 event and the UFC 300 and 303 events busted through expectations. TKO, which is majority owned by Endeavor, raised its 2024 revenue target by about $60 million to $2.670 billion to $2.745 billion. Adjusted EBIDTA was hiked by about $35 million to $1.220 billion to $1.240 billion, according to TKO.
“TKO generated strong financial results in the quarter, highlighted by record quarterly revenue and
Adjusted EBITDA,” said Ariel Emanuel, executive chair and CEO of TKO who is also CEO of Endeavor. “In light of this continued momentum, we are raising our full year 2024 guidance for the second quarter in a row. The strength in our underlying business continues to give us great conviction in TKO’s ability to deliver sustainable longterm value for shareholders.”
TKO was formed in September 2023 through the merger of WWE and Endeavor’s UFC mixed martial arts league.
UFC’s quarterly numbers were all up year-over-year for the quarter with the exception of consumer products sales. Total revenue for the quarter soared 29% to $394.4 million, largely from media rights ($250.6 million) and a $15.5 million increase in sponsorship revenue (to $61.7 million). Adjusted EBITDA grew 23% to $231.9 million.
WWE revenue was up 11% for the quareer to $456.8 million, thanks in part to having one more event in the frame this year than in 2023. WWE’s coin mostly came from media rights ($260.7 million) and live event ticket sales ($144.1 million). Adjusted EBITDA was $251.3 million, a gain of 45% over the year-ago period.
TKO’s corporate loss ballooned to $62.3 million, compared to $14.6 million a year earlier. Part of the increase was due to higher “service fees” paid to its parent company. TKO took $29.8 million in restructuring, severance and impairment costs, including a write-down of $24.3 million in the value of assets held by WWE at the time of last year’s merger.
TKO stock has been on a roll, rising 34% for the year to date to close Wednesday at $109.50.
(Pictured: Women’s champion Bayley in April at WWE’s WrestleMania 40 in Philadelphia)
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