A Woolworths customer checked how much more expensive groceries are today compared to 15 years ago… the results will surprise you
A Woolworths customer who discovered a 15-year-old receipt has revealed how much more expensive groceries are after ordering the same groceries today.
Sunshine Coast woman Amy Coulston found her mum’s receipt from January 14, 2010 and decided to do a comparison.
‘I was genuinely so excited when I found this because I want to compare it to today’s prices,’ she said in a TikTok video while holding up the receipt.
‘It’s been 15 years since this shopping trip and I wanted to see the difference in price from then and now.
‘I added in as much as I possibly could (but) there’s brands on here that just don’t exist anymore.’
The overall price for 30 items, which included chicken pies, salami, cereal and a DVD of the animated film Up, came to $127.26 in 2010.
She looked for all the same items, or close comparisons, on the Woolworths website and the January 2025 bill came to ‘$170.45’.
‘That’s an increase of 35 per cent,’ Ms Coulston said.
Sunshine Coast woman Amy Coulston found her mum’s receipt from January 14, 2010 and decided to do a comparison
Many commenters were surprised by the price difference with some claiming it wasn’t as significant as they thought it would be.
The Reserve Bank of Australia’s (RBA) inflation calculator estimates a basket of goods that cost $127.26 in 2010, should have cost $178.01 at the end of 2023.
‘Total change in cost is 39.9 per cent over 13 years, at an average annual inflation rate of 2.6 per cent,’ the RBA notes.
Another commenter pointed out there was another issue at play.
‘A 35 per cent (increase) over (that) period isn’t actually that bad. It’s the fact that the product is shrinking as the price goes up,’ they wrote.
While Ms Coulston did not claim that all, or even most, of the products had shrunk in size over time, she did mention one popular treat in particular.
‘There’s definitely a lot of discrepancies on here when it comes to things getting smaller, so for example, the Turkish Delights were 55 grams and now they’re 50 grams,’ she said.
Ms Coulston also mentioned the increase in price of dairy products over the past 15 years.
The Reserve Bank of Australia’s (RBA) inflation calculator estimates a basket of goods that cost $127.26 in 2010, should have cost $178.01 at the end of 2023 (stock image)
‘The biggest thing that shocked me was cheese. 600 grams of Devondale cheese was $5.79 (in 2010), and today that same bag of cheese is $10.80,’ she said.
‘Three litres of light milk was $3.59 (in 2010) and not it’s $4.35,’ she said.
Ms Coulston pointed out mushroom prices have ballooned over the last decade and a half.
‘500 grams of sliced mushrooms was $4.98 (in 2010) and now it’s $7 for that same thing,’ she said.
One commenter spoke for many, though, in pointing out a glaring detail in the most recent shop.
‘It doesn’t seem like a big increase over that period of time. The majority of the increase was over the last two years!’ they wrote.
‘Like cheese prices didn’t gradually increase, they just jumped from 6 dollars to 10 dollars overnight.’
Daily Mail Australia has contacted Woolworths for comment.
