Female

Chocolate fans fume over ‘outrageous’ change to popular Cadbury bar

Chocolate lovers have called out Cadbury for ‘shrinkflation’ after noticing multipacks of Twirl now only contain three bars instead of four – while the price has remained unchanged. 

Shoppers took to X, formerly Twitter, to complain about the ‘outrageous’ change that means they’re paying the same price for a smaller quantity of their favourite chocolate, with one person writing they ‘could not believe it’. 

Four-packs of Twirl previously contained four sets of two bars, with each pair weighing 34 grams, for a total of 136 grams. 

The new packaging contains three sets of two Twirl fingers, weighing 43 grams, for a total of 129 grams. 

Like the earlier multipack, the three-pack also costs £1.75 – meaning customers are paying the same price for seven grams (or five per cent) less chocolate in each serving.   

The reduced size has been criticised on X, as well as grocery websites such s Asda and Ocado, with one person tagging the F&B giant in their angry message. 

They wrote: ‘Just a curious post really to flag a @CadburyUK issue.

‘They have reduced Twirl multipack sizes from 4x2bars to 3×2 bars but still charging the same.

Chocolate lovers have called out Cadbury for ‘shrinkflation’ after noticing multipacks of Twirl now only contain three bars instead of four – while the price has remained unchanged

Shoppers took to X, formerly Twitter , to complain about the 'outrageous' change that means they're paying the same price for a smaller quantity of their favourite chocolate,

Shoppers took to X, formerly Twitter , to complain about the ‘outrageous’ change that means they’re paying the same price for a smaller quantity of their favourite chocolate,

‘Not sure about other lines,’ they continued. ‘Prices skyrocket from £1.10 to £1.75 now this, frankly outrageous.’

Another customer declared the change to the Twirl multipacks was an example of ‘shrinkflation gone too far’. 

They said: ‘The Twirl bars were already getting incrementally smaller but all of a sudden Cadbury’s have now reduced the multipack from 4 to 3-bars!

‘Could not believe it. Had to find a replacement,’ their X post read. 

One customer’s product review for the Twirl multipacks, posted on Asda’s website, read: ‘Used to buy these all the time, won’t be anymore. 

‘You only get three, its [sic] disgusting, didn’t drop the price at all though. 

‘Might as well start buying the single ones, will end up working out cheaper,’ they continued, branding the multipack a ‘rip-off’. 

Writing on Ocado, another disgruntled shopper said: ‘3x 43g bars instead of 4x 34g bars. So 7g less for the same price.’ 

 

Photos showed the new three-packs selling for the same price as the previous four-packs

Photos showed the new three-packs selling for the same price as the previous four-packs

Mondelez International, the company which owns Cadbury Chocolates, said the ‘slight reduction’ in the weight of the Twirl multipacks was due to ‘manufacturing constraints that cannot be easily resolved’ in a statement to The Sun. 

A spokersperson for the firm added there were no plans to change the four-packs of its other chocolate bars, including Wispa, Flakes, and Dairy Milk. 

The statement read: ‘Due to manufacturing constraints that cannot be easily resolved, we’ve made the decision to move from packs containing four smaller twin-finger Cadbury Twirl bars to packs containing three full-sized twin-finger Cadbury Twirl bars. 

‘Whilst we appreciate that there is a slight reduction in the overall weight of our Cadbury Twirl multipacks, this move enables us to retain the twin finger proposition within our Multipacks offer, which is a defining and much-loved feature of the Cadbury Twirl brand for our consumers.

‘We remain committed to providing choice to consumers, and continue to offer a variety of different pack sizes within our Cadbury multipack range.

‘We have no current plans to make any similar pack changes to our remaining Cadbury 4-pack range, and are confident that our new Cadbury Twirl 3×2-pack will complement our existing range of multipacks, and offer great value to consumers through its unique twin-finger proposition,’ the message concluded. 

The scrutiny over the size of Twirl multipacks comes days after shoppers blasted Cadbury – that lost its 170-year-old royal warrant last December – for what they said was ‘mould’ in tubs of the brand’s popular Drinking Chocolate powder. 

Chocoholics will remember there was a shortage of the product over the festive period after it was pulled from supermarket shelves at the end of 2024 over ‘quality’ concerns.

In response to the criticism, Mondelez International, the company which owns Cadbury Chocolates, said the 'slight reduction' in the weight of the Twirl multipacks was due to 'manufacturing constraints that cannot be easily resolved'

In response to the criticism, Mondelez International, the company which owns Cadbury Chocolates, said the ‘slight reduction’ in the weight of the Twirl multipacks was due to ‘manufacturing constraints that cannot be easily resolved’

At the time, Cadbury’s parent company, Mondelez International, confirmed that they identified a ‘food quality issue’ in some tubs, meaning that ‘the texture and colour of the product may not look as expected’. 

They added: ‘As a result, we have swiftly withdrawn affected products from retailers, to make specific improvements to future production.’

Despite reassurances that all Cadbury products were ‘safe to consume’, shoppers took to social media armed with pictures of ‘unusual’ white specks nestled amongst their hot chocolate powder.

Some even claimed that their Cadbury Drinking Chocolate was riddled with ‘mould’.

Taking to X, one user said: ‘I found what looked like mould in a new tin of Cadbury hot chocolate.’

Another tweeted: ‘This happened to me twice now. Two brand new tubs bought at separate times. Disgusting!’

A third shared a similar horrifying experience and said: ‘Little fuzzy moulds growing in what was a sealed tall tub of hot chocolate powder with a best before date in 2026, and the powder has suspiciously vanished from all stores so I can’t replace it.’

Replying to the dissatisfied customer on X, Cadbury UK said: ‘Hi there. We are aware of an issue with our current supply of Cadbury Hot Chocolate, however they are still completely safe to consume.

‘If you are unsatisfied, please do get in contact with our customer service team.’

‘That’s fuzzy mould,’ the user replied. ‘[Cadbury’s customer service] asked for pictures and then stopped replying.’

A spokesperson from Mondelez told FEMAIL that ensuring customers enjoy ‘consistently high-quality’ Cadbury products is of ‘paramount importance’.

‘We identified a food quality issue in Cadbury Drinking Chocolate products late last year, meaning in some instances the texture and colour of the product may not have looked as expected, and the product was swiftly withdrawn from retailers,’ said the spokesperson.

‘Whilst this was a quality issue – meaning all existing Hot Chocolate products are completely safe to consume – the consistency of our products is vitally important to us.’

They added: ‘Should anyone not be fully satisfied with the quality of a Cadbury Drinking Chocolate product they purchased, we’d ask them to contact our consumer care team for assistance.’ 

  • For more: Elrisala website and for social networking, you can follow us on Facebook
  • Source of information and images “dailymail

Related Articles

Leave a Reply

Back to top button

Discover more from Elrisala

Subscribe now to keep reading and get access to the full archive.

Continue reading