Back to the 00s! Juicy Couture makes a surprise comeback in the ‘best way’ – and it’s all Gen Z can talk about
Iconic fashion brand Juicy Couture once dominated the 2000s with its tracksuits, rhinestone embellishments, and playful logos – and it’s now making a glittering return in 2024 thanks to the new generation of fashionistas.
Juicy Couture was the ultimate symbol of celebrity-inspired luxury, with the likes of Paris Hilton, Britney Spears, and Lindsay Lohan dominating paparazzi walks in matching velour sets, large shoulder bags, and oversized sunglasses.
Everyone wanted to lounge like a Hollywood heiress, and Juicy tracksuits became the must-have uniform of the era.
‘As soon as I first put on my first Juicy tracksuit, I was obsessed,’ Paris Hilton told Vogue in 2019, explaining why she added hundreds of tracksuits in every colour of the rainbow to her collection.
‘I just fell in love with the brand and it basically became my uniform – I was not only wearing them to the airport, chilling at my house in them, but I was going out at night in them and I was rocking them with everything.’
Fast-forward to 2024, and the nostalgia for Y2K fashion has never been stronger.
TikTok influencers and A-list celebrities alike are bringing Juicy back into the spotlight, embracing the brand’s bold and playful aesthetic.
From Bella Hadid rocking a black tracksuit to a high school prom and rapper Saweetie posing in baby pink – the label’s resurgence is impossible to miss.
Iconic fashion brand Juicy Couture once dominated the 2000s with its tracksuits, rhinestone embellishments, and playful logos
TikTok influencers and A-list celebrities alike are bringing Juicy back into the spotlight, embracing the brand’s bold and playful aesthetic
Juicy’s return isn’t just about velour tracksuits – though they’re still the star of the show.
Shoppers can find their new favourites at retailers like JD Sports Australia and ASOS.
The revamped collection caters to modern trends and features updates on the classics, including crop tops, fitted mini dresses, and shoulder bags.
The infamous ‘JUICY’ stamped across the butt is making a glorious comeback, much to the delight of die-hard fans.
Popular influencers like Cindy Kimberly and Angel Reese have been spotted leading the return back to the Y2K era.
Juicy’s resurgence also coincides with the rise of vintage, second-hand shopping, and bargain shopping.
Original Juicy pieces have been flying off thrift store racks and reselling for hundreds online, making it clear that demand for the brand is sky-high.
In addition to thrifting, a little-known Australian retailer has started selling high-end brands for a fraction of the price.
Juicy Couture was the ultimate symbol of celebrity-inspired luxury, with the likes of Paris Hilton, Britney Spears, and Lindsay Lohan dominating paparazzi walks in matching velour sets, large shoulder bags, and oversized sunglasses
TikTok and Instagram has played a huge role in Juicy’s revival, with thousands flooding the platforms with throwback posts and styling tips
The ‘hidden gem’ discount retailer where you can find designer buys from brands like Fendi, Dior, and Aje for affordable prices.
It sells old stock from previous seasons – and shoppers have described it as a ‘clearance treasure hunt’.
Many have seen bags from Fendi, Dior, and Bottega Venetta on sale.
TikTok and Instagram has also played a huge role in Juicy’s revival, with thousands flooding the platforms with throwback posts and styling tips.
The brand’s revival has been dubbed a ‘cultural moment’ reflecting the cyclical nature of fashion.
Other trends that recently made a comeback include bandage dresses, 90s grunge, and indie sleaze.
As shoppers go into 2025, it’s clear that old favourites are set to dot social media grids anew – whether the buys have been pulled out from the back of mum’s closet or purchased at the store.
