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Morrisons has cut the price of items including turkeys and Champagne for all shoppers, and apologised after a system glitch hit its loyalty scheme and left some facing delayed Christmas orders.
The supermarket chain has been forced to offer 10% off all shopping until Christmas Eve for its loyalty card holders, and discounted prices for everyone.
It faced criticism and complaints after IT issues meant loyalty discounts were not applied at the till, leaving customers with a more expensive shop than they had expected.
The company also said some home deliveries had been affected.
To compensate, the Morrisons said it was making the top 100 More Card prices the regular price for all customers, whether or not they were members of the loyalty scheme.
A spokesman said: “We are experiencing some system issues which are affecting our More Card customers. For More Card customers who have Morrisons Fivers to redeem, these will be done manually in store by colleagues.
“All our stores have now made the top 100 More Card prices the regular price – including the 10p veg deal, turkeys, spirits and Champagne. And in addition we will give More Card customers an extra 10% off their entire shop as an apology. We sincerely apologise to our customers for this inconvenience.”
Before the store’s announcement, one user on X wrote: “I’ve just wasted an hour of my life shopping at Morrisons only to find out by checking my receipt that I’ve been charged £40 more than I should because the More Cards aren’t working. No communication at all, so loads have probably overspent without knowing.”
Another wrote: “Hope you’re not hoping to get any deals at today or use your card. Conveniently they are all down across all stores! Busiest shopping day of the year!”
Others complained they had their orders cancelled with no warning or explanation. One woman said: “Thanks so much @Morrisons for cancelling my delivery without any warning. No contact, no email, phone call, nothing to explain why. Superb customer service.”
Moira Redhead, 55, who lives in Northumberland, had expected her Christmas shopping to be delivered between 4.30pm and 5.30pm on Monday and relied on Morrisons’ service as she said she does not drive, preventing her from getting to the shops before Christmas Day.
Ms Redhead contacted Morrisons’ customer services, but was told there were no alternative delivery slots.
“I’ve rung customer services who said they (Morrisons) couldn’t reinstate the order or offer me a delivery slot and there’s nothing they can do,” she told the PA news agency.
“I explained to them I’m very unwell, disabled and immunocompromised and I don’t drive and they just said they can’t do anything and offered me a ‘£10 goodwill voucher’. I really don’t know what I’m going to do.”
Sue Davies, head of food policy at consumer group Which?, said: “Just days before Christmas, Morrisons’ customers will be understandably frustrated.”
