So just what IS a healthy breakfast? Experts give verdict as new Government guidelines condemns porridge & muesli

1. Soft drinks

This covers any product that contains added sugar such as cola, lemonade and squash. 

It also includes fruit juice, smoothies and energy drinks.

2. Savoury snacks

Crisps mainly, but this also extends to crackers, rice cakes, tortilla chips and Bombay mix. 

There are exemptions for flavoured nuts, dried fruit and jerky.

3. Breakfast cereal 

This includes granola, muesli, porridge oats and other items you would find in the breakfast aisle of a supermarket.

4. Chocolates and sweets

This applies to the vast majority of items you would find listed under confectionery, but also includes popcorn and chewing gum.

5. Ice cream

Dairy and non-dairy products, such as ice lollies, are covered by this as well as frozen yoghurt, sorbet and gelato.

6. Cakes and cupcakes

Flapjacks, doughnuts and éclairs are also included in this category – but icing is exempted.

7. Biscuits and bars

Protein and cereal bars are included, as are other products like wafers and toaster pastries.

8. Morning goods 

Croissants, pain au chocolat and other pastries are the main foods covered here – but this category also extends to crumpets, scones, fruit loaves and hot cross buns.

9. Desserts and puddings

Custard, jelly and mousses are included, but there are exemptions for tinned fruit, cream and syrups.

10. Yoghurt

Any variety that has been sweetened is covered by this category, as are non-dairy alternatives, probiotic yoghurt and drinkable varieties.

11. Pizza

Plain bases and garlic bread are exempted from this, but otherwise all sizes and types of pizza are included.

12. Potatoes

Plain and sweet varieties that have not been cut or cooked are exempt, but several other potato-based products are included such as chips, hash browns and croquettes.

13. Ready meals

A broad category that covers anything intended to be eaten as a main meal, often after being reheated, and requires no further preparation. It also includes sandwiches and burgers.

Exemptions 

Retail meal kits, such as fajita or enchilada kits are excluded from the ban. Equally, breaded or battered cheese products, savoury patries like pies and sausage rolls and party food don’t make the cut.