Aldi shoppers race to buy viral £3.49 red wine dupe critics love as it returns to shelves after selling out in just four days in limited time Christmas deal
Aldi shoppers are racing to buy a viral £3.45 red wine dupe following its return to shelves after it initially sold out in just four days.
One that sold out in record time in 2023 was the Specially Selected Cairanne that was snapped up in under a week last year.
Now, it’s back with a bang in 2024 at the lowered price of just £3.49, which is a whopping 58 per cent off its regular price of £8.49.
However, anyone looking to get their hands on a bottle will have to be quick, as the bottle will only be available until Sunday December 8.
A rich and layered red, bursting with aromas of forest fruits, plums, black cherry, and damsons, this variety of Cotes du Rhone wine boasts a decadent mocha and spice finish.
This makes it the perfect accompaniment to festive feasts and cosy nights in over the Christmas period.
Last year, wine expert Jane MacQuitty wrote in The Times that the wine was a ‘present to the nation’, leading to much anticipation over its return.
‘A superior garrigue soil southern rhône red, with masses of cracked black pepper fruit, for just £3.49 rather than £8.99. Set an alert in your calendars,’ she wrote.
Aldi shoppers are racing to buy a viral £3.45 red wine dupe following its return to shelves after it initially sold out in just four days
An Aldi insider previously revealed to Grocer Magazine that the supermarket was actually ‘losing money’ on the deal due to having to pay VAT and other taxes.
VAT accounted for around 58p of each bottle sold, while Alcohol Duty added £2.23 or £2.67 per bottle, depending on whether it was purchased before or after the duty increase that came into force in August 2023.
The individual said: ‘Anything under £5 is a very sharp promotion, for Aldi to be all the way down at £3.49 feels out of kilter with what’s needed to drive a profitable category.’
It comes after Champagnes from Co-op and Aldi beat prestige brands at double the price in Christmas testing.
Consumer champion Which? asked a panel of four wine experts to blind-taste a selection of fizz.
Co-op’s Les Pionniers Champagne, costing £22.75, proved to be a corker, scoring 85 per cent and named a Best Buy.
The experts praised its smooth creaminess, pleasing freshness and long savoury finish.
The Specially Selected Cairanne that was snapped up in under a week last year
Following closely behind was Aldi’s Veuve Monsigny Premier Cru Champagne at £21.99, which received a score of 81 per cent and also earned a Best Buy.
The panel said this fizz showcased fresh fruit flavours against a ‘savoury backbone’.
These bottles were rated higher than the most expensive champagne the panel tasted.
The £47 Veuve Clicquot Yellow Label Brut Champagne received a score of 77 per cent.
